How Canopy CU is Utilizing NCUF Grant to Support Diversity, Inclusion, & Financial Health

Continuing their mission to create healthier communities through financial inclusion, Canopy Credit Union recently received a $20,000 grant from the National Credit Union Foundation to understand the roles that culture, race, and ethnicity play in financial well-being. Canopy will be collaborating with Attune and Coopera, two organizations leading the charge for multicultural inclusion and financial health, to develop inclusive products and services for its members and community.

The credit union will use two of Coopera’s inclusion tools: the Ethnicity Segmentation Analysis to track membership demographics, and the Hispanic Opportunity Navigator, which assesses a credit union’s readiness to serve Hispanic communities and provides a roadmap to success. In addition, Canopy will collaborate with Attune, part of the Financial Health Network, to measure employee and member financial health and receive data-driven insights to steer strategic planning and product development.

Canopy currently offers free financial coaching, workplace financial education for local employers, and internal financial education for their staff but sees this grant as an opportunity to supercharge their financial wellness efforts.

“Our mission is to improve the financial health of our members and the communities we serve, and create an inclusive credit union where everyone is welcome,” said Canopy President and CEO, Charlotte Nemec. “This grant is going to help ensure we live into that mission and give us vital resources to assess the impact of our efforts. We are thrilled by the opportunity it represents.”

Posted in Member News.