Bringing Next-Generation Relationship Management to Northwest Credit Unions
October 26, 2021
Technology — it’s value to your credit union is unquestioned, but its users can often have a love/hate relationship with it. Organization-wide adoption can be difficult, and ensuring that value is derived from the new software can be even harder.
In today’s technology-driven business landscape, credit union employees often have to hop from screen to screen when assisting members, managing many systems to work cross-functionally, and relying on custom code to align with compliance requirements. And rarely do these different systems truly support each other.
But what if you could have everything you need on one screen to fulfill a simple task, such as a travel notice? What if navigating various systems was a completely frictionless experience that provided you more time to focus on what matters most — building relationships with members?
Strategic Link is pleased to announce it has partnered with CRMNext to offer Northwest credit unions a next-generation solution for customer relationship management (CRM).
“Northwest credit unions are accelerating full force into digital transformation, but they’re still hyper-focused on creating and maintaining personal connections with their members,” said Cameron Smith, VP, Strategic Partnerships and Resources. “CRMNext can help them tackle the operational inefficiencies that get in the way of that goal.”
CRMNext believes Customer Relationship Management is meant to serve the entire organization, not just the basic functions of a business. The Strategic Link partner’s solution promises to simplify work, drive growth, and deliver on experience, adding value where it matters most — through service interactions, predictive data models for insights on members, cross-functional visibility, and more. A proven ROI model measures success at each phase of a credit union’s journey, giving credit unions the ability to evolve and adapt based on their preference and processes.
And with over 100 years of combined experience in the credit union industry, the CRMNext team continues to serve IT, marketing, sales, service, and lending professionals at credit unions across the country.