Unitus Community Credit Union Receives Juntos Avanzamos Designation

A central tenant of the credit unions “People Helping People” mantra can be seen in their efforts to serve diverse memberships and empower underserved populations.

In September, Unitus Community Credit Union received an important designation as proof of that mission when it was named a Juntos Avanzamos credit union for its ongoing service to Hispanic members. Credit unions endorsed by Juntos Avanzamos show a commitment to “provide financial services relevant to the needs of Hispanic and immigrant consumers and communities.”

“Everyone deserves the opportunity for a better financial future, and we are committed to understanding barriers to financial services,” said Steven Stapp, Unitus President and CEO. “This designation is an important milestone bringing us one step closer to building trust as a financial partner for all communities.”

The credit union celebrated the new designation with a flag-raising ceremony on Sept. 17, during its Hispanic Heritage Month kick-off celebration.

“It truly was a dream come true to see Unitus embrace our Hispanic Community in this celebration,” said Stapp. “As I discussed with our Hispanic Advisory Committee, this is just the start of great things to come.”

One of the most important ways Unitus supports the Hispanic communities is through local partnerships. Unitus is a member of Oregon and Southwest Washington’s Hispanic Metropolitan Chamber of Commerce, and partners with Milagro, Latina Network, Centro Cultural, El Programo Hispano, and the Consulate of Mexico in Portland. These partnerships support an initiative to build stronger communities where Hispanic members live, work, and play

Unitus also employs multilingual staff at each of its twelve branch locations, as well as at its online contact center. In this way, Hispanic consumers who prefer to communicate in another language can better understand the credit union’s products and services.

Unitus focuses on inclusive practices through a Spanish-language website page and by offering valuable products and services, including ITIN lending, credit cards, and auto loans, as well as home loans and its immigration loan, which helps finance naturalization, immigration, DACA, and other related fees through a fixed-cost loan. The credit union also supports the Hispanic community’s value of family and the cultural responsibility of caring for elders by partnering with Remity, which gives members a secure and easy way to send money abroad.

During the Sept. 17 ceremony, Victor Corro, CEO of Coopera and member of the Juntos Avanzamos Advisory Committee, addressed the crowd:

“We welcome Unitus to Juntos Avanzamos, an extensive initiative to establish a strong network of credit unions truly committed to meeting the financial needs of the Hispanic and immigrant communities,” he said. “These credit unions are welcoming and friendly to their needs and speak their language, our language, as they provide access to an array of affordable products our industry offers. Steve and the Unitus team have demonstrated that as an industry we can do well by doing good.”

To learn more about the Juntos Avanzamos designation and how to obtain it, reach out to Carmen Vigil, AVP, Member Engagement.

Posted in Around the NW, CU Difference.