New Data Shows Open Your Eyes Campaign Driving Credit Union Consumer Awareness
October 5, 2021
The national Open Your Eyes to a Credit Union campaign continues to drive consumer awareness of credit unions according to new national performance data released this month.
In its report, Credit Union Awareness, the CUNA-created LLC that manages the campaign, specifically noted that:
- More consumers than ever are aware of credit unions, demonstrated by a nearly 10-point increase in ad recall for credit unions nationally.
- Unaided consumer consideration for credit unions as lenders has reached 22%, an increase of 8 points from the baseline in 2019.
- Unaided consumer consideration for checking and savings grew 7 points to 19%.
- In states where the campaign has run the longest, total consideration achieved double-digit growth.
The Credit Union Awareness team also shared the following updates with credit union contributors to the Open Your Eyes campaign:
GAC 2022 Credit Union Awareness Contributor Contest
Credit union contributors of the Open Your Eyes to a Credit Union campaign are eligible for a chance to win one of five free in-person registrations to the 2022 CUNA Governmental Affairs Conference in Washington, D.C. Winning credit unions will be chosen at random from new or renewed credit union contribution agreements in launched states that were created and executed between July 1 and Oct. 31 of this year. View the complete contest rules here.
Credit Union Awareness Results in the News
In January 2019, the Credit Union Awareness team set out to increase consumer consideration and awareness for the credit union category. According to bi-annual research results collected in July 2021, there has been significant progress. The articles below offer more insights into the campaign’s success:
- Consumer Awareness: Lessons from the Pandemic
- Credit Union Awareness Delivers on Consumer Consideration
- CUNA Mutual Donates Additional $1 Million to CUNA’s CU Awareness Campaign
Q2 Campaign Updates Available
All Q2 Campaign Update recordings and presentations are available for contributors to access on Contributor HQ.
For more information about the campaign or if your credit union would like to become a contributor, please contact Danielle Sittu, NWCUA SVP, Marketing and Communications.
Posted in Public Awareness.