CO-OP Financial Services Unveils 2022 Product Roadmap for Credit Unions

Strategic Link partner CO-OP Financial Services recently announced its solutions and technology roadmap for 2022, addressing the fast-changing consumer preferences for digital technologies that accelerated in the wake of the pandemic.

The roadmap focuses on the need for credit unions to develop active primary financial relationships with members who are increasingly meeting their own needs with fragmented financial affiliations. New services coming next year include fraud management and family card issuance solutions. Complete details of the roadmap can be found here.

Since 2016, CO-OP has been evolving from a reseller to an ecosystem provider of payments technology and solutions, and its commitment did not slow down in 2020. Rather, it took on greater urgency to provide maximum value to the financial services industry. In fact, this past month, CO-OP released its 2020 Annual Report, which details a record-breaking year of achievements for the Strategic Link partner.

In addition, CO-OP unveiled a new white paper, “CU Payments Outlook,” which shows that the pandemic dramatically accelerated a years-long trend towards the fragmenting of consumers’ primary financial relationships. The study of credit union members and prospects found fintechs to be the greatest cause of consumers’ willingness to bank with multiple providers. The study also outlines opportunities for credit union growth and is now available to download for free here.

Also this past summer, the partner was named among the “2021 Achievers 50 Most Engaged Workplaces” by Achievers, a provider of employee voice and recognition solutions. In making the announcement, Achievers President and CEO Jeff Cates said that CO-OP and the other award-winning organizations “embody what it means to be a ‘people-first’ business and have proven how the prioritization of employee experience can help an organization withstand even the most difficult of times.”

Credit unions can connect with CO-OP directly at the MAXX 2021 Strategic Link Trade Show in Boise, open today through Thursday, Oct. 7. They’ll be located at booth #47. For other ways to connect, please contact the Strategic Link team.

Posted in Business Solutions, Strategic Link.