State-Specific Hispanic Opportunity Reports Now Available for Northwest Credit Unions

Across Idaho, Oregon, and Washington, nearly two million people identify as Hispanic, and that number is growing steadily. When people of a similar background join a community, their culture — language, family customs, and financial habits — often comes with them.

To help Northwest credit unions broaden their understanding of the Hispanic community served, and yet-to-be served, the Northwest Credit Union Association commissioned state-specific reports by Coopera, a leading multicultural analytics and consulting firm for credit unions.

The Hispanic Opportunity Reports contribute to a more informed discussion of the complexities of serving the Hispanic market, and the specific data points shared will help credit unions craft a comprehensive plan to grow and engage their current and potential Hispanic membership.

“As credit unions continue their journeys toward building a more diverse and equitable environment for all, these reports serve as a valuable resource and starting point for understanding the social and financial needs of Hispanic members in their communities,” said Sharee Adkins, Executive Director for the Northwest Credit Union Foundation.

Each comprehensive report includes the following sections:

  • Population
  • Race/Ethnicity
  • Nationality
  • Nativity and Citizenship Status
  • Language
  • Age
  • Homeownership
  • Education
  • Employment
  • Affluence
  • Consumer Spending
  • Technology
  • Financial Institution Utilization
  • Implications of the COVID-19 pandemic
  • Summary of the opportunity and value for credit unions

NWCUA member credit unions can access these reports by logging onto the Association’s Marketing Resource Center.

And at MAXX 2021 in Boise, Oct. 6, credit unions will have the opportunity to hear from Victor Corro, CEO of Coopera, during the session “Using Data to Drive Financial Inclusion in Market Growth.” Corro will unpack demographic data, such as those found in the Hispanic Opportunity Reports, and share tools credit unions can utilize to remain competitive and tap into vast new markets.

Learn more about the excellent programming and world-class speakers coming to MAXX by visiting the event page online, or download the official 2021 MAXX app and start building your personal agenda.

For questions about the Hispanic Opportunity Reports, please contact Carmen Vigil, AVP, Member Engagement.

Posted in Public Awareness.