Is Credit Union Consideration Increasing in the Northwest?

Data shows the Open Your Eyes to a Credit Union Campaign continues to resonate with consumers in the Northwest.

According to the latest research from the Credit Union Awareness team, an LLC created by CUNA, credit union consideration has increased in the region by several percentage points since July 2020.

Join a webinar this Thursday, Aug. 19, for a deep dive into the campaign’s overall national and regional performance. The Credit Union Awareness team will shed light on key metrics and analytics from Q1 and Q2 of 2021, including click-through rates and reach, as well as information regarding paid media and creative collateral. They’ll also share updates on consumer consideration/brand development research and outline next steps for the Open Your Eyes initiative.

The webinar, taking place from 9:30 to 10:30 a.m. PDT (10:30-11:30 a.m. MDT) is open to credit unions in Idaho, Oregon, and Washington, and attendees will have time at the end of the to ask questions. Register online today.

Questions may be directed to Danielle Sittu, NWCUA SVP of Marketing and Communications. 

Posted in Public Awareness.