Unitus and SELCO Show Small Businesses the Love Through Purposeful Giveaway Campaigns

The credit unions are leveraging social media to shine a light on the favorite local joints that make up Main Street.

5/11/2021

Unitus Community Credit Union, based in Portland, has teamed up with Oregon State Athletics to support local businesses with a month-long giveaway series called “Here for Good,” running May 3-31.

“We wanted to recognize one of the most essential parts of our economy,” said Steve Stapp, Unitus President and CEO. “Local small businesses have been severely impacted over the last year. In our mission to unite our communities, we’re seeking ways to support this irreplaceable part of our Northwest community. What better way to begin this journey than providing a creative investment in our local economy?”

The credit union is encouraging members to nominate their favorite local small businesses to win $1,000. In total, five business owners will be selected to win.

Last year, Unitus formed its #PDXunites giveaway series with a coalition of local businesses to encourage community members to “shop local.” Since April 2020, the credit union has given away over $6,000 in gift cards.

“The cash giveaway is just one part of the fun. We’re asking neighbors to put their nominations where their heart is — our local economy relies on small businesses to thrive, and they are depending on our community support now more than ever,” said Aimee Berg, Community Development Manager at Unitus.

This is not the first time the credit union has partnered with OSU Athletics. In recent years, they collaborated on the award-winning Dream Come True program, which provides children facing serious illness unforgettable experiences with OSU’s student-athletes and coaches.

SELCO Community Credit Union, headquartered in Springfield, Oregon, also took to social media to support local establishments during Small Business Week May 3-7.

The SELCO team reached out directly to several small businesses in the area to learn more about their unique histories and shared their stories on their Facebook page. Examples of the businesses spotlighted included River Bend Farm/Orchard and Elevate Kombucha.

“We hope these spotlights will be a fun way to support the small, independent businesses that are at the heart of our communities,” said Allison Weber, SELCO’s Marketing & Communications Specialist and co-lead on the small-business campaign. “And, hopefully, our members will discover some new favorite go-tos in the process.”

In hopes of boosting traffic to small businesses’ doors, curbs, and patios, SELCO launched a week-long gift-card giveaway. Followers were asked to share the name of their favorite local business to be entered into a drawing for one of 10 $25 Visa gift cards. Along with the gift cards, the winners received a handwritten thank-you note signed by their personal branch team.

Editor’s note: As community partners, supporting the small businesses that line Main Street is in credit unions’ DNA. When the pandemic threatened to close many beloved storefronts, credit unions worked day and night to secure critical funding through the Small Business Administration’s Paycheck Protection Program. According to data collected from the Community Impact Reporting Tool, Northwest credit unions processed nearly $1 billion in PPP loans between January and June 2020. Credit unions are encouraged to share more of their 2020 COVID-19 impact with NWCUA by participating in this year’s community impact survey, open now through June 11. Click here to complete the survey today.

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