Northwest Credit Unions’ Community Impact Data is Making a Difference
April 20, 2021
Northwest credit unions shared stunning community impact data documenting their special lending, volunteerism, charitable contributions, and COVID-19 services in reports made public last month. Since that time, the data has been shared with hundreds of state and federal legislators, and on more than 40 media outlets reaching up to 164,000 online visitors and radio station listeners.
“There is no doubt that when rich data is combined with stories about members who benefit from credit union services, it becomes clear to a legislator or news consumer how essential credit unions are to communities, and why people should choose them as their financial services partner,” said Christine Ruzzi, AVP, Enterprise Engagement, NWCUA. “We appreciate all of the credit unions that added information to the Community Impact Reporting Tool (CIRT) and encourage them to complete their data input for the year 2020.”
Keep the Momentum Going!
With data collection complete by June 11, a robust library of reports, infographics, member stories, and other digital collateral will be ready by year’s end to share with the public and with elected officials.
“All of us in the Credit Union Movement know the impact that the not-for-profit, cooperative structure delivers to economies, communities, and directly to every member household,” said Jennifer Wagner, Executive Vice President and Chief Advocacy Officer, NWCUA. “It takes data to help our elected stakeholders, and consumers who are considering joining a credit union, more deeply understand what we mean when we talk about the Credit Union Difference.”
Thank you for being part of this critical initiative. Your data makes a difference.
Editor’s note: As data is collected for 2020, visit the NWCUA Economic and Community Impact resources website to download collateral telling the impact story for 2019, and for the first six months of 2020, highlighting the amazing work your credit unions achieved during the pandemic. You will find social media sharable posts, infographics, member stories, and more.
Posted in CIRT.