USAgencies Credit Union Changes Name to Forrit Credit Union
April 6, 2021
USAgencies Credit Union, which serves more than 6,000 members in the Portland metropolitan area, announced it has changed its name to Forrit Credit Union, effective April 20.
“After a robust strategic process, the Board reached the decision to rename the credit union,” said the credit union’s President and CEO, Justin Olson. “We are confident that our new name will help us continue to grow and serve our communities with the same personalized experience that our members rely on us to provide.”
Recently, the credit union has expanded its membership base to serve four Oregon counties: Multnomah, Clackamas, Washington, and Marion. While they are still committed to serving their legacy membership base of federal employees, this new charter will give the credit union an opportunity to grow and invite more community members to experience the Credit Union Difference.
“Dedication to our members and to our community remains at the core of who we are, and federal workers will always be a part of the credit union’s heart and soul,” said Olson. “As we have opened our doors to the communities around us, we want to ensure that every member, no matter how long they have been with the credit union, feels heard and valued. With our new name, the credit union will continue to enhance the financial lives of our member-owners. We look forward to welcoming more Oregonians who can benefit from what we have to offer, and who, at the same time, will strengthen our overall organization as new members. Our new name will help us to do this by removing confusion and expanding access to communities in our charter counties.”
The credit union’s board of directors and management team worked closely with Strum, a strategic branding and marketing consulting agency, to develop and trademark the new Forrit Credit Union name and brand. “Forrit” is a Scottish variant of the word “forward.”
“The new name reflects the credit union’s enthusiasm for helping to move each member forward in their own personal financial journey,” said Mark Weber, Strum CEO. “It reflects togetherness and a positive attitude which are both authentic characteristics of the organization.”
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Posted in Around the NW.