Greg Mitchell, First Tech FCU CEO, Appointed to Board of CO-OP Financial Services

Greg Mitchell of First Tech FCU in Hillsboro, Oregon, is one of two new members of the Board of Directors of CO-OP Financial Services. He joins Bob Falk of Purdue FCU. The two President/CEOs of their respective institutions join the CO-OP Board in overseeing the company’s transition from a reseller to an ecosystem provider of payments technology and solutions uniquely designed for credit unions.

“I want to congratulate and welcome Bob and Greg to the Board of CO-OP Financial Services,” said Chuck Purvis, President/CEO of Coastal FCU (, and Chairperson of the CO-OP Board. “Both of these executives bring vast experience in not only credit union leadership, but also in addressing – indeed, staying ahead of – the high expectations of very technology-savvy members.”

Mitchell joined First Tech FCU in 2012, and leads the seventh largest credit union in the United States, with total assets of $14.4 billion and 625,000 members. He has held President/CEO positions with financial institutions since 2001, previously serving in that capacity for Pacific Trust Bank and First PacTrust Bancorp, and California National Bank. In 1995, he founded the West Coast office of Hovde Financial – an investment banking, asset management and private equity firm.

Falk joined Purdue FCU in 2008, becoming the fifth President/CEO of the credit union. During his tenure, Purdue FCU hit a milestone in 2016 by having $1 billion in assets – the credit union now has $1.4 billion in assets. In 2019, Purdue FCU celebrated its 50th anniversary, and spent the year as the official sponsor of Purdue University’s 150th anniversary. Prior to joining Purdue FCU, Falk held leadership positions with Elevations CU and CUNA Mutual Group.

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Posted in Member News.