Northwest Credit Unions’ Online Education Offerings Drive Healthier Financial Habits

Many credit unions reimagined their financial education offerings last year, implementing video technology and digital platforms to reach members amid “stay-at-home” orders. Following the success and popularity of these online resources among members, Northwest credit unions are planning to unveil even more digital content in 2021.

Canopy Credit Union, based in Spokane, saw views on its “20 in 2020” video series jump last year. Videos like “How to Improve your Credit Score,” “Best Ways to Use your Tax Refund,” and “How to Use your Stimulus Check” were viewed hundreds of times by members.

“I simply wish to say THANK YOU. Canopy Credit is always ON IT,” said one member. “Your staff is always amazing. And this [How to Use Your Stimulus Check] video is so helpful. I will happily pay off my credit card!”

The credit union decided to keep the momentum going in 2021, announcing it will release 12 additional videos over the course of the year that answer commonly asked questions, such as “What determines an interest rate?” and “What goes into the approval process of a loan?”

“If anything, 2020 proved this to be true; change is the only constant,” said Alina Murcar, Marketing & Digital Content Specialist at Canopy. “We believe this video bundle will help members and the community tackle their finances and feel confident and prepared regardless of what change may come their way.”

iQ Credit Union in Vancouver, Washington, has a robust library of financial education resources on its website, including courses, ebooks, budgeting templates, articles, checklists, and videos.

The credit union recently launched a new video series on its social media platforms called “Up Your iQ.” Every Friday, a credit union staff member will post a video sharing helpful financial tips. The first episode, posted in early January, focuses on building credit.

Bremerton, Washington-based Kitsap Credit Union offers parents and younger learners valuable financial education through the “It’s a Money Thing” program, which includes 43 financial topics, and each brief online module includes a video, article, printable worksheet, and presentation deck.

For older students and adults, the credit union’s 53 Financial Wellness modules cover everything from major life transactions, financing education, saving, investing, and even planning for retirement. The modules can even be personalized to each user’s particular interests or life stage and are also available in Spanish.

As members continue to turn to their credit unions for financial guidance, credit unions are finding new, innovative ways to guide them through all of life’s twists and turns, helping them achieve brighter financial futures.

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