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Jenny Miller

Jenny Miller

Director, Communications

Phone: 208.350.6187

Toll-free: 800.995.9064 x310

jmiller@gowest.org

Jenny Miller is the Director of Communications for the GoWest Credit Union Association. In this role, she is responsible for executive communications and oversees both GoWest’s social media and weekly newsletter, Anthem, tailored to member credit union staff and leadership, trade press, regulators, and legislators. Miller holds a bachelor’s degree in English with an emphasis […]

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Drive Transaction Volume, Profitability, and Member Retention With a Strong Debit Solution

January 19, 2021

Debit is one of the fastest-changing areas of banking today, and according to Statista, it’s the second most preferred form of payment.

As consumers and businesses alike remain reliant on their debit cards as a primary method of payment, they need a debit program that can meet their needs. CO-OP Financial Services can help credit unions keep up.

The Strategic Link partner’s debit card payment product offers a suite of reporting solutions to help them better analyze customer behavior and metrics, industry-leading fraud protection to help them protect members and provide support in the event of a breach, and more.

With the convenience and accessibility of the entire CO-OP ATM network and Shared Branching network, credit unions and their members can have the ease of access and quality-of-life features they demand from modern debit programs. Features of CO-OP’s debit card solution include:

  • Single platform for PIN and signature processing, which streamlines access to transaction management for back office efficiency.
  • Powerful fraud protection and risk management, helping prevent, detect, and manage fraud with minimal disruption for the credit union and its members.
  • Business intelligence tools, including reports, analytics, and a consultation to optimize debit/ATM performance and highlight opportunities for member engagement.
  • Easy API integration into existing mobile applications, online banking sites, IVR systems and other digital products through the CO-OP Developer Portal.
  • Card controls for a more secure and personalized card experience, as well as card alerts, which provide for real-time notification of transactions by email or text message.
  • Competitive rewards program that can be customized to each credit union’s needs and includes mobile app and online access for member convenience and loyalty.
  • Access to turnkey, customizable consumer marketing support to drive debit transactions via the CO-OP Marketing Portal.
  • 24/7 member and card services support through the CO-OP Contact Center.

To learn more about CO-OP, visit its Strategic Link partner page, or contact the Strategic Link team.

Posted in Business Solutions.