NWCUA Committee and Task Force Members will Propel the Movement in 2021

The year 2020 saw many wins for the Credit Union Movement, thanks in large part to the strong collaboration of credit union leaders, champions, and advocates who served on NWCUA’s committees and task forces. This valuable collaborative effort is sure to advance credit union priorities even further in 2021.

NWCUA is pleased to announce the credit union professionals who will serve on its committees and task forces this year, guiding the Association in critical areas such as developing policy recommendations, examining market share growth opportunities, and piloting small-batch beta tests in emerging technologies.

“The Association greatly values the advice, counsel, and contributions of committee and task force members,” said Christine Ruzzi, AVP of Enterprise Engagement Resources. “Their expertise is vital in furthering credit union initiatives, ensuring credit unions remain strong and can continue serving members. Thank you to the many credit union professionals who are committed to this important work in 2021.”

Visit the 2021 Committees webpage to see the full list of new members.

NWCUA’s 2021 committees and task forces include:

Advocacy Sub-Committee
This committee leads the Association’s advocacy lifecycle by informing and empowering advocacy leaders within the credit union industry to build an enduring advocacy culture. It’s responsible for developing and identifying advocacy best practices to proliferate within the Credit Union Movement, along with setting fundraising goals and strategy on behalf of Idaho, Oregon, and Washington political advocacy.

Awards Committee
This committee brings member credit unions together to celebrate their collective work in the strategic areas of advocacy, cooperative value, and community impact. The committee is responsible for the overall nomination, administration, and judging of the annual awards program that connects, recognizes, and honors the Northwest credit union community. Committee co-chairs appoint sub-committees to act as judges for the awards programs.

Defense Fund Oversight Sub-Committee
This committee helps maintain a strong defense fund. This sub-committee is responsible for providing oversight to the defense fund expenditures as outlined in the fund’s covenants. Covenants focus on wise use and fundraising strategies for special purpose advocacy funding that may need to be acquired to assist with extraordinary governmental affairs and public communication needs.

Northwest Credit Unions’ Diversity, Equity, and Inclusion Task Force
This task force is led by credit union leaders from across the region who are committed to diversity, equity, and inclusion. The task force will work collaboratively to discover, review, and discuss the best DEI-related tools, practices, and resources available. It also will work toward determining actionable strategies that will help accelerate and enable the work of Northwest credit unions to be the best employer, financial institution, and community partner.

Idaho Governmental Affairs Committee
This committee leads the NWCUA’s Advocacy Strategy by developing and advancing the overall advocacy agenda to protect and evolve the best operating environment for credit unions in the state of Idaho so that consumers choose credit unions as their trusted partner. The Idaho GAC makes policy advancement recommendations to the NWCUA Board as needed.

Oregon Governmental Affairs Committee
This committee leads the NWCUA’s Advocacy Strategy by developing and advancing the overall advocacy agenda to protect and evolve the best operating environment for credit unions in the state of Oregon so that consumers choose credit unions as their trusted partner. The Oregon GAC makes policy advancement recommendations to the NWCUA Board as needed.

Washington Governmental Affairs Committee
Committee members lead the NWCUA’s Advocacy Strategy by developing and advancing the overall advocacy agenda to protect and evolve the best operating environment for credit unions in the state of Washington so that consumers choose credit unions as their trusted partner. The Washington GAC makes policy advancement recommendations to the NWCUA Board as needed.

New Markets Awareness Committee (Newly Added This Year)
Evolved from the Strategic Market Share Task Force, this committee leads the NWCUA’s Cooperative Value Strategy by developing recommendations for proactive and cooperative initiatives that ensure credit unions remain relevant and attractive to consumers. With special emphasis on digital channels and evolving member expectations, this committee works with the Association to identify what consumers from emerging market segments deem important, and works to create and share messaging and best practices with credit unions across the Northwest.

Regulatory Advisory Sub-Committee
This committee leads the NWCUA’s Advocacy Strategy by proactively influencing regulatory efforts. Committee members are dedicated to partnering with our regulatory agencies to develop responsible rules and regulations affecting credit unions so that consumers can and do choose not-for-profit credit unions as their trusted partner. This committee works with the Association to set regulatory priorities and with regulatory agencies to improve the exam process.

Value Creation Task Force
This task force executes against the NWCUA’s Cooperative Value Strategy by delivering measurable, tangible value to the Northwest ecosystem. The task force works with Association staff to connect innovative solutions with Northwest credit unions so that consumers can and do choose not-for-profit credit unions as their trusted partner. Task force members serve as a resource to examine emerging trends and find solutions that enable credit unions to deliver more value to their members through high-functioning operations and sustainable growth.

For questions about NWCUA’s committees, please contact Christine Ruzzi.

Posted in Article Post.