InRoads Celebrates Week of Giving by Raising Awareness of Seven Local Nonprofits
December 21, 2020
InRoads Credit Union used social media videos to help raise awareness of seven local nonprofit organizations over seven days, in addition to donating to each. The Week of Giving ran from Monday, Dec. 14, through Sunday, Dec. 20.
The goal of the week-long effort was to donate funds, supplies, toys, and more to important non-profits serving the community while encouraging their members to do the same. Using social media platforms, the credit union raised awareness of the organizations among their 2000-plus followers during the holiday season which is anticipated to generate additional donations from the community in the weeks and months following the Week of Giving.
“We urged our members to join us in supporting seven local nonprofits over a period of seven days,” said Brooke Van Vleet, InRoads President and CEO. “The Week of Giving was an amazing success. Our members have wonderfully kind and giving hearts.”
Along with a daily video to promote each of the seven charities, the credit union’s donations included $500 worth of hams for the Columbia Pacific Food Bank; plenty of toys for CASA; clothes and toys for Riverside Community Outreach; home supplies for Habitat for Humanity; a $1500 donation to CU4Kids, benefitting Doernbecher Children’s Hospital; gift cards for SAFE; and a donation of office supplies and pet food for the Columbia Humane Society.
Posted in Member News.