Revving up the Bidding Engines for Cheers & Chocolates to Benefit Credit Unions for Kids

Eugene credit union leaders from Eugene, Oregon, presented two electric cars and more than $60,000 to their local Children’s Miracle Network hospital last March. The proceeds were raised during the Northwest Credit Union Association’s 2019 auction at MAXX Convention.


Eight pretty little red cars are charged up and ready to roll into each of the Children’s Miracle Network hospitals. The Northwest credit union family will make that possible by bidding high on the shiny wheels at Cheers and Chocolates Virtual Auction — Coming Together for Credit Unions for Kids on Nov. 12.

“As not-for-profit cooperatives, credit unions are known for collaborating,” said Holly Miller, NWCUA’s Director of Programming. “But for the night of the ‘Cheers & Chocolates auction, they have permission to get competitive and run each other off the road by bidding generously.”

Nationally, Credit Unions for Kids has contributed more than $200 million to CMN hospitals, which helps to research cures, pay for treatments, buy medical equipment, and often, provide comforts for sick children that light up their faces. That was certainly the case last March, when Eugene-area credit unions presented more than $60,000 in auction funds to their local CMN hospital, a car for patient families to enjoy at the hospital facilities, and one for their local Miracle Child.

See how happy your contributions make children — and adults — when you bid on little red cars.

Some of the Cheers & Chocolates cars are already sponsored by Northwest credit unions, so competitive bidding will increase the funds that will be presented to the hospitals. Cars will be auctioned off for:

  • Asante Rogue Regional Medical Center, Medford
  • OHSU Doernbecher Children’s Hospital, Portland, sponsored by USAgencies Credit Union
  • Intermountain Primary Children’s Hospital, Salt Lake City, sponsored by Mountain America Credit Union
  • PeaceHealth Sacred Heart Medical Center, Eugene, sponsored by Oregon Community Credit Union
  • Sacred Heart Children’s Hospital, Spokane
  • Seattle Children’s Hospital, Seattle, sponsored by Sound Credit Union
  • Luke’s Children’s Hospital, Boise, sponsored by CapEd Credit Union
  • Yakima Valley Memorial Hospital, Yakima, sponsored by Numerica Credit Union
The Need this Year is Great

The financial impact of the COVID-19 pandemic on children’s hospitals is significant. According to the Children’s Miracle Network website, each hospital has lost an average of $67 million. Not only are the hospitals responding to the urgent needs of the pandemic while continuing their live saving mission, they’re also seeing greater patient needs as families have lost jobs and insurance coverage.

“Unprecedented times call for an unprecedented response,” the website statement reads. “By funding children’s hospitals, we can transform how we meet the urgent needs brought on by the pandemic, while also maintaining an exceptional standard of care and preventing and preparing for health challenges to come.”

Editor’s note: Registration is open online for Cheers & Chocolates. The virtual auction takes place Nov. 12 from 5:30 to 6:30 p.m., PST.

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