Community Impact Reporting Tool Survey Now Open for Northwest Credit Unions

Click here to enter your data and stories.


Telling the credit union story — it’s what drives the Movement forward. When credit unions tell their collective story of community impact, lawmakers listen and consumers become loyal members. The work credit unions do each and every day to financially empower their members, Main Street, and communities is undeniably powerful and essential.

Credit unions will advance that critical messaging throughout October, as they contribute their data and stories to the Community Impact Reporting Tool, which is now open and available to all NWCUA member credit unions.

Last year, credit unions from across the region shared their data and stories, resulting in a rich, expansive look at how they give back to members, Main Street, and the communities they serve. The inspirational stories were shared with lawmakers at many advocacy events, including Hike the Hill, Credit Union Day at the Capitol, and CUNA’s Governmental Affairs Conference. 

Credit unions will tell that story once again, only this year, they’ll also have the opportunity to show lawmakers how their COVID-19 relief efforts assisted members, staff, and their communities.

This year’s 2019 portion of the survey focuses on a number of important areas, including charitable giving, volunteerism, financial health, direct member benefits, community development, lending, and social responsibility.

The COVID-19 section of the survey collects data from January to June of this year, highlighting the many ways credit unions jumped into action. Credit unions can share information around programs such as mortgage forbearance, skip-a-pay, Paycheck Protection Program loans, and emergency lending. The survey also includes questions around how credit unions harnessed technology to increase member communications, how they supported employees, and the charitable contributions they made to community partners.

“The stories and data credit unions shared last year as part of CIRT was instrumental in the Northwest Movement’s advocacy efforts,” said Jennifer Wagner, NWCUA Executive Vice President and Chief Advocacy Officer. “It’s a powerful tool that really drives home just how essential credit unions are to their members, Main Street, and their communities. We’ll use this information once again during the 2021 legislative session, and we anticipate credit unions’ COVID-19 relief efforts will tell a particularly poignant story.”

The survey will remain open for credit unions until Oct. 15. Those credit unions focused on helping their members as they work to rebuild their lives after the region’s recent wildfires, should contact the Association if they need more time.

Available online here, CIRT features a “Save and Return Later” option, which produces a link that’s emailed to the participant. Those filling out the survey are encouraged to share that link with their marketing team so that they may document stories and include photos.

Credit unions are encouraged to watch this video first, before filling out CIRT, for helpful tips on how to best complete the survey.

Awards, Reimagined

This year, CIRT data and stories also will be used to celebrate credit unions’ exemplary work during the reimagined, virtual awards ceremony, “Celebrating U,” An Online Gala Recognizing Credit Unions’ Extraordinary Service, to be held Dec. 2, at 3:30 p.m. PST, 4:30 p.m. MST. More details about the gala are coming soon.

“The above-and-beyond work credit unions have done to help their members, staff, Main Street, and the communities they serve this year is nothing short of astounding,” Wagner said. “It deserves special recognition, and we will do that, together, in December, when we will share these inspirational stories with all of our NWCUA member credit unions.”

Questions about CIRT or “Celebrating U” may be directed to Christine Ruzzi, NWCUA AVP of Enterprise Engagement.

Posted in Public Awareness.