Safeguard Your Reputation with ReputationUs’ Yearlong Crisis Coverage Program


This year, credit unions, like most organizations across every industry, faced a number of hurdles. As they grappled with branch closures, remote workforces, unemployment, civil unrest, cybersecurity concerns, and more, ReputationUS worked with credit unions to mitigate risk and damage through strategy, counsel, and refined communication.

The reputation management and crisis response firm knows evolving rules, regulations, and recommendations — as well as global economic fallout and a national reckoning on racial and social justice issues — mean continuous reputation protection and crisis response has never been more important.

ReputationUs has partnered with several Northwest credit unions over the years, including Rivermark, OnPoint Community, Solarity, and Unitus Community credit unions.

“The entire ReputationUs team are incredible partners. They are professional, up-to-date on the most current trends, and ultimately a sheer joy to work with,” said Lori Fink, Marketing Manager at Unitus. “We consider them friends as well as colleagues.”

Fink said the Strategic Link partner recently worked with Unitus’ executive team on crisis planning and media training.

“We have confidence in the work that they do and that they will represent our credit union well should an issue arise and we need to tap into their resources for support and action plans. They’re our go-to public relations and reputation management firm.”

The Strategic Link partner recently announced its new Yearlong Crisis Coverage Program, which includes month-to-month risk assessments, check-ins, and check-ups. Just like insurance protects credit unions from catastrophic losses against injury, natural disasters, and other risks, this program ensures credit unions weather both the predictable and unpredictable storms that lie ahead.

The Yearlong Crisis Coverage Program provides credit unions with:
  • An Updated Crisis Plan – A 2021 revised crisis mitigation and communication plan is designed to safeguard a credit union’s reputation throughout the year. The plan identifies or reconfigures a Crisis Response Team, revises internal policies and procedures to ensure everyone is clear on what to do when a crisis hits, and anticipates the next viable crisis to hit a credit union with scenario responses for the first hour, three hours, and 24 hours.
  • Training: Crisis Scenarios and Simulations – Crisis readiness begins by identifying realistic scenarios that will adversely affect credit unions. ReputationUs will test the plan and prepare the Crisis Response Team with table-top training or mock crises simulations (e.g., cyber-attack, pandemic response, legal issues, natural disasters, active shooters, HR issues).
  • Immediate Communications Support — To mitigate against further reputational or economic damage, ReputationUs will be available throughout the year with immediate, 24/7 strategy and communication support. It will also partner with credit unions to offer a different professional perspective and guard against “blind spots.”

To learn more about ReputationUs, visit it at the Strategic Link Trade Show, now open and accessible 24/7. On Sept. 9, from 11 a.m. to 1 p.m. PDT, visit the Strategic Link partner’s virtual booth to chat directly with the ReputationUs team. 

Posted in Business Solutions, GoWest Solutions.