CU Learning TRAXX: Protect Your Credit Union Brand with Foresight, Planning, and Vigilance


Day two of CU Learning TRAXX is almost here! Next week, the Northwest credit union family will reconvene for five more thought-provoking sessions covering timely topics, including organizational culture, digital innovations, member financial health, and much more.

Expert speakers from across the country will lead relevant discussions on issues credit unions are facing today, including the ever-present conversation around reputation management and brand integrity.

In the second session of the Enterprise Risk Management: Protecting the Credit Union’s Brand and Other Intellectual Property, legal and industry experts Faisal Shah and Melanie Rubocki will outline critical steps credit unions can take to ensure their brands are legally protected and to identify problems and respond appropriately when they are attacked. They’ll answer questions like, “How should I respond when my credit union’s brand has been hijacked?” and “How do I monitor the complex media environment to make sure no one is infringing on our intellectual property?” CEOs, COOs, legal professionals, and risk and compliance officers won’t want to miss this engaging session.

“Shah and Rubocki, both recognized experts in their fields, will give credit unions an introduction to the nuts and bolts of brand protection, as well as valuable and actionable insights through the use of hypothetical situations and examination of actual lawsuits over trademarks and other intellectual property. It’s a not-to-be-missed discussion critical to the credit union industry.”
— Will Hall, Director, Legal Advocacy, NWCUA

Faisal Shah is the co-founder and CEO of Appdetex, a global brand protection leader and expert in online detection, assessment, and enforcement of online infringements. He is a former partner in the Los Angeles office of the global law firm, Pillsbury Madison & Sutro LLP (now known as Pillsbury Winthrop Shaw Pittman LLP), where he advised clients on commercial and business restructuring matters and disputes, including obtaining security interests in intellectual property assets. 

Prior to that, Shah was Executive Vice President and General Counsel of Richardson Labs Inc., where he established programs for the identification, management, and protection of the company’s intellectual property assets in all of its forms, including patents, trade secrets, trademarks, and copyright.

Melanie Rubocki is the Boise Office Managing Partner of international law firm, Perkins Coie, which specializes in the areas of business law, bankruptcy and restructuring, environment and natural resources, and more. She represents clients in many industries and regularly advises clients in relation to emerging growth company issues, entity and fund formation, and technology transfer transactions. She also regularly advises directors and officers on corporate governance and fiduciary duty matters.

On Aug. 5, the first Enterprise Risk Management session kicked off with expert speakers, Tony Sager and Scott Aldridge, who led a timely and informative discussion on business continuity planning. For those who registered and missed it, that session is available for on-demand viewing on the platform.

If you have yet to register for CU Learning TRAXX, now’s the time! There are a variety of registration options available to fit every schedule and budget. 

New information on upcoming CU Learning TRAXX sessions and speakers are added daily, so check back often. 

Have a question about CU Learning TRAXX? Email us!

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