Sound Credit Union Launches Newest Version of Rate Reset’s Instant Pre-Qualification Solution

Rate Reset8/4/2020

Sound Credit Union, based in Tacoma, has launched the latest version of Rate Reset’s consumer-driven instant pre-qualification solution, The Button™ — the newest addition to the Strategic Link partner’s innovative KNOCK KNOCK platform.

KNOCK KNOCK is a white-label solution that helps credit unions retain and acquire loans in the highly competitive financial services industry. The latest version of The Button™ allows credit union members and non-members to instantly pre-qualify themselves without having to enter their social security number.

Sound is using The Button™ on its main company website where its entire field of membership, as well as non-members, can access it.

“When it comes to their KNOCK KNOCK platform, Rate Reset has pushed the limits of innovation. As we implement The Button™, we’re now seeing its capability. This tool simplifies the loan process for our membership. The Button™ does not require applicants to enter their social security number, providing them with peace of mind that we have not seen in the pre-qualification process.”
— Don Clark, President and CEO, Sound Credit Union

The Button™ removes all friction from the online application process, helping credit unions serve members quickly and efficiently.

“In the highly competitive financial services industry, institutions cannot rely on lower rates, great service, location, or high savings rates alone. When it comes to the banking experience for the members and communities we serve, it all comes down to ease of use and security,” said Keith Kelly, CEO of Rate Reset. “In creating The Button™, Rate Reset set out to create the easiest and safest consumer driven instant pre-qualification solution. We are thrilled that Sound Credit Union has adopted the latest version of this competitive tool.”

Want to learn more about Rate Reset? Visit its Strategic Link partner page or contact

Posted in Business Solutions, GoWest Solutions.