How are You Recognizing CULAC Month?
Though events and campaigns will look differently this month, credit unions can still find creative ways to promote credit union-friendly congressional candidates.
The Credit Union Legislative Action Council (CULAC) is a critically important political action committee that helps credit union-friendly candidates win seats in Congressional and Senate races.
In 2018, 95% of the candidates CULAC supported were elected, and this year, in primary races across the country, CULAC-supported candidates continue to do very well. Credit unions are seeing promising results advancing priority legislation, especially during COVID-19.
July is CULAC Awareness Month in the Credit Union Movement. In years’ past, credit unions nationwide educated and urged employees to contribute by hosting various campaigns or events. While these activities may be postponed or look different this year due to the pandemic, the importance of our collective commitment to CULAC is still there.
“By contributing to CULAC, you are making an investment in the future of your credit union, and every credit union across the country. Credit unions can positively impact the legislation that’s coming out of Washington, D.C., and improve the operating environment for credit unions when we show up in support of credit union champions.”
— Jordan Beyer, Grassroots Advocacy Manager for the Northwest Credit Union Association
Northwest credit unions have a rich tradition of success during CULAC month. In fact, Beyer noted, 10% to 12% of total CULAC contributions nationwide came from credit unions in Idaho, Oregon, and Washington.
In recent years, credit unions that were creative with their approaches were more likely to meet or exceed their goals. Here are some great ideas to get started:
- Offer employees the opportunity to make their contributions through payroll deductions.
- Match contributions to Credit Unions for Kids or other charities.
- Give out raffle tickets for contributing employees to win gift baskets, gift cards, and more.
More creative ideas can be found online, and many can be adapted for the virtual space.
Editor’s Note: Do you have an innovative fundraising idea that you’ve implemented? NWCUA would love to hear about it! To share your credit union’s CULAC Month success story, or to ask questions about CULAC, reach out to Jordan Beyer.