New #CreditUnionGood Hashtag Amplifies the Northwest Credit Union Movement’s Collective Giveback Story
July 7, 2020
Each and every day, credit unions live the “People Helping People” philosophy. It’s in their DNA – the basis of their founding decades ago during the Great Depression, when Americans needed safe, affordable access to credit.
Now, more than ever, credit unions are living this philosophy, helping members, Main Street, and the communities they serve as they navigate challenging times.
During a recent Marketing, Business Development & Community Outreach Council, credit union professionals suggested the Northwest Credit Union Movement create a unified way for credit unions to share their giveback stories. Thus, #CreditUnionGood was born.
This hashtag and collateral provides credit unions with a convenient way to share images and logos that will help amplify their stories and connect those stories to the collective Northwest Credit Union Movement.
When credit unions make donations to help their communities, that’s #CreditUnionGood in action! When they help a local business with an SBA loan, volunteer to distribute food, or send meals to healthcare workers, that’s also #CreditUnionGood.
The hashtag’s graphics are broken down into three categories:
- Supporting Families
- Keeping Main Street Strong
- Supporting the Community
Credit unions can access several pieces of campaign collateral online by logging on to NWCUA’s site.
Check out all the branded graphics for the categories listed above. Want to post something on Twitter quickly? Use a branded graphic that already has an image. Want to customize it, first? Download a branded graphic and add an image. Share the graphics or the #CreditUnionGood logo on Instagram, Facebook, Twitter, or any other social media platforms. There are many graphics to choose from. Connect them to a blog post to boost the message even further.
“We encourage credit unions to download these resources to share their giveback messages,” said Elizabeth Baker, NWCUA Communications Director. “By using the #CreditUnionGood hashtag, we’re further unifying the Credit Union Movement, illustrating the collective efforts Northwest credit unions are making to help members, Main Street, and the community during these challenging times. Let’s get that hashtag trending and show everyone the Credit Union Difference,” Baker said.
Have a question about #CreditUnionGood or need assistance customizing something for your credit union? Email Communications Director, Elizabeth Baker.
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