Community Impact Reporting Tool Tells the Collective Northwest Credit Union Give-Back Story


From financial education and charitable contributions, to empowerment loans for minorities, veterans, and first-time homebuyers, credit unions give back to their members and communities each and every day — it’s just part of their DNA.

To capture the collective Northwest credit union give-back story and share it with key audiences, including legislators, the Northwest Credit Union Association created the Community Impact Reporting Tool (CIRT). In its first year, many of the region’s credit unions contributed key data, which they shared with lawmakers during advocacy events in Boise, Salem, and Olympia, as well as at CUNA’s Governmental Affairs Conference in February.

So many of those powerful stories from across the region can be found on the CIRT website. Credit unions are encouraged to explore the page and share the stories and the state reports with members, lawmakers, community partners, their Boards, and beyond.

Now, NWCUA is gearing up to collect 2019 and 2020 data from Association member credit unions, and a portion of that information will focus specifically on all the outstanding work credit unions have done to help members, their communities, and Main Street during the COVID-19 pandemic.

“The work credit unions have done during COVID-19 is nothing short of amazing, and we need to shout that story from the rooftops,” said NWCUA EVP, Chief Advocacy Officer, Jennifer Wagner. “It’s imperative we show legislators the Credit Union Difference in 2021. CIRT is the way to do that. The more data we have, the more undeniable that story becomes. We encourage every NWCUA member credit union to participate in CIRT this year.”

This summer, credit unions will begin entering their 2019 and 2020 CIRT information. More communications from NWCUA will be coming soon on the next round of data collection. In addition, this week credit unions that participated in CIRT will receive their customized CIRT reports reflecting 2018 data.

Questions about CIRT may be directed to Christine Ruzzi, AVP, Enterprise Engagement Resources.

Posted in Public Awareness.