TruGrocer Federal Credit Union Announces Retirement of Phyllis A. Adkins


TruGrocer Federal Credit Union (TruGrocer), based in Boise, Idaho, has announced the retirement of Phyllis A. Adkins, President and CEO. After a nationwide search, Javier Rosado, of Meridian, Idaho, has been selected to replace her. Mr. Rosado assumed the executive leadership role at TruGrocer on June 1, and Mrs. Adkins has transitioned to a consulting role.

Rosado comes to TruGrocer from the J. R. Simplot Corporation, with extensive experience in management, leadership, and finance, having spent the last ten years in various roles, most recently as the Director of Global Credit. Rosado also spent 11 years in the financial services industry, including time at the Idaho Department of Finance as a credit union regulator, and as a finance executive with another Boise, Idaho-based credit union.

Rosado, who served six years in the Idaho National Guard, has a Bachelor of Science in Business Administration and an MBA from Northwest Nazarene University. He has also served on the Board of Directors of the Simplot Employees Credit Union and participates in numerous community activities.

“Selecting the right leader to replace Phyllis (Phyl) is pivotal to the future success of TruGrocer Federal Credit Union. Through a rigorous selection process, we are confident that Javier possesses not only the experience, but also a passion for credit unions,” said Peggy Jones, TruGrocer Board Member and Search Committee Chair. “Javier has all of the attributes the Search Committee was seeking in a new leader, with experience in human resources, business development, finance, accounting, Asset/Liability Management, lending and regulatory compliance. We are excited to welcome him to the TruGrocer family.”

“I am thrilled and grateful for the opportunity to lead such a tremendously successful credit union and excited to continue the legacy of excellence that Phyllis, her team, and the TruGrocer Board of Directors have created,” said Rosado. “I look forward to getting to know the staff, membership, and grocery partners, while continuing to deliver the value and superior service that members and grocery industry workers have come to expect from TruGrocer.”

Under Adkins’ leadership, TruGrocer Assets grew from $65mm in 1994 to $281mm today and successfully changed its charter from a single employer group to a single Trade-Industry-Profession (TIP) serving the grocery industry in the United States. TruGrocer serves this national field-of-membership with branch offices in Idaho, California, Texas, Florida, Arizona, and Maine, and through the CO-OP ATM and Shared Branch Service Center Network.

Adkins, a Certified Credit Union Executive, attended Boise State University and Credit Union Management School at the University of Wisconsin, Madison. She began her career with TruGrocer (formerly the Albertsons Employees’ Federal Credit Union) in 1977 and served in various operational positions before being named Vice President and Chief Financial Officer in 1987, and President and CEO in 1994.

“I am extraordinarily proud of the success of TruGrocer,” said Adkins. “It has been an honor to lead this organization through its expansion and work with an incredible team of professionals committed to providing outstanding service to our members. The timing is right for me, and TruGrocer, to transition leadership to the next generation. I look forward to working with Javier Rosado, as he brings his superior leadership, management, finance, and strategic planning skills, as well as his love of ‘People Helping People’ to the staff and members of TruGrocer.”

Robert Baker, TruGrocer’s Board of Directors Chair, said, “The Board is grateful to Phyl for her 43 years of service to TruGrocer, 26 years as President and CEO. Phyl has been instrumental in leading the credit union through all aspects of modernization, while continuing to focus on member service, financial strength, and providing best in class financial services to Grocery Industry employees and their family members. We are pleased that she will consult with us, as leadership transitions to Javier, to continue the outstanding success of TruGrocer. We fondly wish her the best in her well-deserved retirement. TruGrocer is one of the top 200 credit unions in the United States. The Board and I are very confident that we will carry this momentum forward under Javier’s executive leadership.”

Posted in Member News.