Supporting Local Businesses One Giveaway at a Time with #PDXunites
June 2, 2020
On March 29, Unitus Community Credit Union, based in Portland, committed to helping local small businesses survive the economic downturn by launching a giveaway series on its social media. Now, months later, the campaign, dubbed #PDXunites, is still going strong.
“We do 1 to 2 giveaways per week valuing $25 to $50 on both Instagram and Facebook,” said Marissa Frost, Social Media Engagement Officer at Unitus. “Followers are prompted to like or follow the featured business in order to enter to win and spread the word to their friends.”
To date, the credit union has partnered with wineries, hair salons, bakeries, pizzerias, and other local restaurants, giving away everything from gift cards to beautiful, goodie-filled baskets. The credit union also regularly encourages followers to share which small businesses they’d like to see supported next.
“Business owners have been very excited to be featured. They typically share the post themselves on their own business page, which helps generate more views and engagement.”
— Marissa Frost, Social Media Engagement Officer, Unitus
One such business is MF Tasty, a beloved food cart in Portland serving fresh, Southwest-inspired cuisine. Recently, the owners expressed appreciation and enthusiasm for the giveaway campaign, saying, “We love our Williams District neighbors at Unitus! They help strengthen the community with their active involvement.”
The hashtag, #PDXunites, is included with every giveaway post to remind followers that the Portland community is united in celebrating small-business owners and keeping community connectedness at the forefront, Frost explained. The campaign exemplifies the “People Helping People” philosophy and aligns with the credit union’s new tagline, You Us Unitus.
“The #PDXunites social media series really stemmed from our wish to connect with our community during this isolating time,” said Steven Stapp, President and CEO of Unitus. “These giveaways provide a delightful surprise to our winners, who we’re able to have conversations with and get to know better. It also allows us to connect with local businesses and show support for our neighbors when they need it most.”
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