Minnesota’s Open Your Eyes to a Credit Union Campaign Seeing Big Success After One Year

Consumers’ opinions and consideration of credit unions swings upward, according to recent survey results.

2/4/2020

The Open Your Eyes to a Credit Union consideration campaign launched Jan. 6 in the Northwest, where millions of consumers are learning about the Credit Union Difference through targeted digital ads and videos.

Minnesota was first to launch the campaign, reaching consumers’ eyes in January 2019. Since its launch, credit union consumer consideration across Minnesota has risen, according to a recent survey of more than 750 residents.

Results released last week by the Credit Union National Association revealed positive numbers in Minnesota:

  • Consumer recall of the campaign’s ads was higher than 30%.
  • Opinions around credit union ATMs being convenient increased 9.5 percentage points (as compared to an earlier consumer survey).
  • Consumer opinion of credit unions providing “good online banking services” increased by at least 5.8%.
  • Consumers likely or very likely to join a credit union increased by 11.7 points.

“These survey results a year into Minnesota’s campaign show just how well-received credit unions are by consumers,” said Danielle Sittu, Northwest Credit Union Association SVP of Marketing and Communications. “The campaign’s highly targeted, digital-first ads are getting in front of the right people, and, as we can see from these results, they’re making an impact. It’s exciting to see. We anticipate positive results in the Northwest, too, and will be reporting them regularly to members.”

In March, NWCUA and CUNA will host a joint webinar to report early campaign results in the Northwest.
Look for more information about the webinar’s time and date — coming soon!

Read more about the Northwest’s Open Your Eyes to a Credit Union launch here, and visit CUNA’s Open Your Eyes to a Credit Union campaign website for more information.