Register Today for Dec. 12 Open Your Eyes to a Credit Union Northwest Pre-Launch Informational Webinar


Click here to register today.

Northwest credit unions are reminded to register for an Open Your Eyes to a Credit Union pre-launch webinar this month, to be jointly hosted by the Northwest Credit Union Association, the Credit Union National Association, and Just Media, a global, digital marketing agency.

The ad buying strategy, now in its final planning stages, was guided by members of the Strategic Market Share Task Force and your Association.

The informational webinar, to be held Dec. 12 from 9:30 to 10:30 a.m. PST, 10:30 to 11:30 a.m. MST, will help prepare credit unions for the Northwest launch of the digital consumer awareness campaign. All credit union leaders, marketers, and communicators are encouraged to attend.

During the webinar, attendees will have the opportunity to learn more about the launch, the media buying strategy, hear about campaign materials available to contributors, tool kit materials for both contributing and non-contributing credit unions, website best practices, reporting metrics, and more.

The Open Your Eyes to a Credit Union initiative aims to increase credit union consideration among non-member consumers, dispelling the myth that they can’t join. It is targeting specific demographics, including millennials ages 25 to 34 who are looking for a financial services partner, and consumers ages 35 to 55 who are about to make big financial decisions for their families.

Northwest credit unions have pledged approximately $1.4 million to the initiative so far. NWCUA encourages 100% Northwest credit union participation and aims to raise a total of $8 million over the next three years. If your credit union would like to make a pledge, or if you have questions, contact Danielle Sittu, NWCUA SVP of Marketing and Communications, at 206-519-9405.

Posted in Public Awareness.