Icon Credit Union Receives First Juntos Avanzamos Designation in Idaho
Dedication ceremony highlights Icon’s commitment to serving the unique needs of the local Hispanic community.
Idaho-based Icon Credit Union became the fourth Northwest credit union – and the first in Idaho – to earn the Juntos Avanzamos (“Together We Advance”) designation. Icon celebrated its new designation at the Nampa, Idaho office on Oct. 31. Several attended, including more than 25 dignitaries and guests.
Connie Miller, President, and CEO of Icon, addressed the attendees after receiving the Juntos Avanzamos flag from Pablo DeFilippi, Senior Vice President of Membership and Network Engagement at Inclusiv.
“At Icon Credit Union, we believe that every person deserves to receive financial services that are delivered with respect and dignity,” said Miller. “The Juntos Avanzamos designation is a testament that we are truly investing in serving those who may need our services.”
DeFilippi touched on the importance of the designation, noting that the flag not only recognizes Icon’s dedication to the immigrant and Hispanic population, but acts as a beacon for the community to know they are always welcome.
DeFilippi leads Inclusiv’s membership development and engagement strategies and has worked with credit unions for more than two decades. Inclusiv works with Community Development Credit Unions (CDCUs), focusing on ensuring immigrants, who are often unbanked, receive the services they need to achieve financial independence.
“The success of the Juntos Avanzamos national program is the result of a growing coalition of leading credit union organizations that recognize the opportunity that connecting with the Hispanic market represents for our future and relevance as an industry,” said DeFilippi.
Special guest, Idaho State Legislature Representative, Brent Crane (R), who serves District 13 in Nampa, Idaho, attended the event, congratulating Icon on its diligent work to obtain the designation and serve its Hispanic members. He told the gathered crowd he was proud to have one of only 100 credit unions nationwide with the Juntos Avanzamos designation within his legislative district.
Miller echoed Crane’s sentiments, emphasizing how the designation will empower the community.
“This new designation elevates our commitment so members have the opportunity to receive financial services with relevant resources, both in print and through bilingual team members, in order to minimize the language barriers that might exist,” said Miller. “Our product offerings are unique to individual needs, which is the best way to partner with our members to improve their financial health.”
Other special guests at the festive event included Debbie Kling, Nampa’s Mayor, Scott Butterfield, Principal of Your Credit Union Partner, Ryan Fitzgerald, Northwest Credit Union Association VP of Legislative Affairs for Idaho, and Claire Hendrix, Northwest Credit Union Foundation Program Director.
Since 2005, the Juntos Avanzamos designation has recognized credit unions committed to serving and empowering Hispanic and immigrant consumers by providing safe, affordable, and relevant financial services.
Credit unions that receive the designation go through a rigorous application process to show they are truly ready to serve Hispanic consumers. Juntos Avanzamos credit unions employ bilingual, culturally aware staff and leadership, and treat all of their members with respect, regardless of immigration status. The program has helped open the doors to financial opportunity for millions of underserved consumers. Other Northwest credit unions that have obtained the designation include Lower Valley Credit Union in Sunnyside, Washington, Seattle Credit Union, and Point West Credit Union in Portland.
“This cohort of credit unions has proven their commitment to financial inclusion and adherence to the fundamental principles of the credit union movement,” said DeFilippi. “Juntos Avanzamos demonstrates that credit unions can do well by doing good, and that mission and margin should go together.”
Since its inception in 1952, Icon has developed a long history of commitment to the member experience and serving the community. Today Icon serves more than 23,000 members in Idaho and Oregon.
When asked why this designation matters to members, Miller noted, “financial inclusion is a part of our mission, and as a mission-driven financial institution, it’s important that we build trust. Empowering everyone in our community to work toward financial success is a critical philosophy. Icon is here to do just that.”