Idaho’s Southwest Chapter of Credit Unions Heads off Hunger in 2019

Supermarket Dash event raises more than $4,000 and collects over 1,600 items for families in need.

10/15/2019

And they’re off! Credit union staffers race through Ridley’s Grocery Store in Middleton, Idaho, to collect items for families in need on Oct. 2 during the second annual Supermarket Dash.

October signals the start of the holiday season and it’s also the time of year to consider those in need.

Members of the Southwest Chapter of Credit Unions in Idaho put their holiday spirit on display on Oct. 2, when teams of two dashed through Ridley’s Grocery Store in Middleton for two minutes to fill their grocery carts with much needed food and toiletries.

The Chapter held its second annual Supermarket Dash – an event that helps fill holiday food pantries for several charities in the region. The event was a great success last year, and this year each of the eight participating credit unions committed a minimum of $500 for their shopping dash. Ridley’s offered special discounts for the event and donated gift cards for the charities.

The Chapter raised more than $4,000 and collected more than 1,600 items for families in need.

Val Brooks, CEO of Simplot Employees Credit Union, and Suzanne Hurtado, Support Services for Clarity Credit Union, co-chaired the event. According to Brooks, an important aspect of pre-planning included teams contacting their charities to learn which items were most needed. This time of year food pantry supplies dwindle, and the event aims to ensure that the shelves are full for the holidays.

Brooks said there’s an increased need for food for people who can least afford it, or don’t have access to it. Credit unions and their employees live the motto, “People Helping People,” by supporting that need with events like Supermarket Dash.

Idaho Southwest Chapter of Credit Unions

Credit unions collected over 1,600 items and donated more than $4,000 to local foodbanks and families in need.

“It is amazing how much good can be done in communities when credit unions come together with a focus on community service,” said Brooks. “One of the credit unions delivering food to the Salvation Army said they were told, ‘You are an answer to prayers today. Our shelves were getting bare and we definitely have a need for food right now.’ What an immediate indication that was for the importance for food in our communities,” she said.

Participating credit unions included CapEd Federal, Clarity, ICON, Idaho Central, Mountain America, Northwest Christian, Pioneer Federal, and Simplot Employees.

“We were excited to see such great collaboration between so many credit unions at the event this year,” said Claire Hendrix, Program Director at the Northwest Credit Union Foundation. “Credit unions always find opportunities to go above and beyond for their communities and this is just one example of the ways in which they have an impact.”

In all, more than $4,000 was raised to benefit regional charities such as Idaho Food Bank, Middleton Food Bank, Ronald McDonald House Food Pantry, Boise Rescue Mission, and others.

“Our credit unions stepped up, showed up, and shopped up for area food banks. I couldn’t be prouder to be a part of the SW Chapter. Together, these credit unions make it happen,” said Brooks.

Local TV news station, KIVI Boise, covered the event. Click to watch a video from the Supermarket Dash.