MAXX 2019 Soon to Headline in Spokane


In two weeks, the Northwest credit union family will gather for MAXX 2019 in Spokane. It’s the largest credit union event of its kind in the region, and this year is shaping up to be the biggest MAXX gathering in history.

The largest event of its kind in the Northwest, MAXX, is only two weeks away, and it promises to be an event for the record books.

With nearly 450 – and counting – credit union professionals registered to attend, it will be the largest MAXX in history. This year’s Northwest Credit Union Association annual convention will kick off Tuesday, Oct. 15 in Spokane, and run until Oct. 17. Most events are to be held in the Spokane Convention Center, but several, including the annual Credit Unions for Kids Auction and Summit Awards, will be held in the Davenport Grand Hotel.

There’s a fantastic lineup of speakers, including three experts who will appear on the main stage during the General Opening Session on Oct. 15, where they’ll guide credit unions on best practices during “Tapping Our Potential – Engage the Power of Story.”

Lisa Kagan, a communications expert who specializes in C-suite coaching, will join Dale Dixon and Eliaichi Kimaro during the session. 

As a storytelling coach for executives, Kagan makes it her business to tease out the important details and emotions that resonate with the desired audience. At MAXX, Kagan will help credit union leaders take their spark of a story and turn it into a fire.

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Kagan, Director of Communications at Unify Consulting, has worked in research, policy, and communications for clients in technology, higher education, government, and research. With her background in anthropology and social work, Kagan focuses on mission-driven organizations that need to find the balance between the objective and the inspirational in their messaging.

Storytelling is a big part of MAXX this year – and credit unions have a great story to tell, including the one that tells consumers that yes, anyone can in fact join a credit union. The national Open Your Eyes to a Credit Union awareness initiative, aimed at dispelling myths around credit union membership, will be on full display at MAXX, thanks in part to several Spokane-area credit unions that stepped up to help make the initiative come to life at the convention. Credit unions will get a first-hand look at the initiative’s creative and persuasive message while visiting Spokane.

Attendees also will hear exciting new updates on the Northwest region’s pending Open Your Eyes launch. Credit unions that would like get involved and make a contribution to the initiative should contact NWCUA SVP of Marketing and Communications, Danielle Sittu.

“Credit unions in the Northwest have shown strong support for the initiative by making pledges, and Strategic Market Share Task Force members shared extremely valuable insights and questions, which will make this launch a success,” Sittu said. “The Association truly appreciates their involvement and interest.”

If your credit union has yet to register for MAXX, there’s still time! To see a full lineup of speakers and the convention’s three-day agenda, visit the MAXX website.

Posted in MAXX Annual Convention.