MAXX 2019: Tapping the Power of Personalized Digital Marketing


Paula Tompkins, CEO, ChannelNet

A strong digital strategy can level the playing field for credit unions of all sizes. From Facebook to websites, it’s imperative that marketers and CEOs alike understand the digital and social media marketing opportunities available to ensure they are maximizing every digital interaction with members.  

At MAXX 2019, to be held in Spokane, Oct. 15-17, there are two outstanding opportunities to learn from leading digital marketing innovators.

Paula Tompkins, CEO of ChannelNet, a company that has created a unique SaaS solution that enables personalized digital interaction with customers, will present “Personalization and the Digital Member Experience.”

During the breakout session, to be held Wednesday, Oct. 16, from 2 to 3 p.m., Tompkins will share her experiences customizing member onboarding and demonstrate how to use existing member data to drive a personal experience based on personas, stage of life, product adoption, segmentation, and a range of other factors. Tompkins will help credit union marketers and CEOs gain valuable insights on how to engage with members on a deeper level.

Marne Franklin Final

Marne Franklin, CEO, uncommn Marketing Partners

Marne Franklin, CEO of uncommn Marketing Partners, has played a big role in building several credit unions’ digital marketing strategies. She will dive into that subject during her presentation, “2020 Vision: Digital Marketing in the Year Ahead” on Thursday, Oct. 17, from 12:45 to 1:45 p.m.

Franklin will share how a strong digital strategy can help credit unions boost membership numbers and offer best practices to ensure they are getting the most from their digital marketing investment. Franklin has presented previously at the NWCUA Marketing, Business Development & Community Outreach Council and received rave reviews. Marketers and CEOs won’t want to miss her session.

In addition to these informative sessions, expect thought-provoking main stage keynotes, valuable networking at the Strategic Link Trade Show, an inspiring time at the Credit Unions for Kids Masquerade Ball Auction, and a celebration of the industry’s best at the 2019 Awards Gala.

For more information and to register, visit MAXX online. Your Association looks forward to celebrating the Northwest credit union family together in Spokane.

Posted in MAXX Annual Convention.