Strategic Link’s Value Creation Task Force Advances Credit Unions’ Performance Through Business Partnerships


When a credit union is in the market for a new product or service, it can be a challenge to identify the business provider that will best serve its needs. The Northwest Credit Union Association’s Value Creation Task Force works with Association staff to vet potential business partners. Consisting of credit union executives like yourself, the Task Force serves as an incubator by examining new trends, and often beta testing new products in their own credit unions.

 “The Task Force meets four times a year to screen potential business partners and identify those that offer products and services that are truly beneficial to our member credit unions,” said Northwest Credit Union Association Vice President of Strategic Resources, Jason Smith. “We’re focusing on innovation and finding new ways to help member credit unions expand and grow.”

Task Force Co-Chair and Central Willamette Credit Union President and CEO, Stacie Wyss-Schoenborn, enjoys serving on the committee and interacting with the groups involved.

“I’m exposed to new companies with innovative solutions, and I spend a day with a fabulous cross-section of intelligent and passionate credit union executives from three states. I leave the event feeling energized,” Wyss-Schoenborn said.

At its most recent meeting this spring, the Task Force vetted several FinTechs including Doublecheck! which provides non-sufficient fees (NSF) solutions to financial institutions, and Eltropy, a text messaging platform for credit unions. They’re among more than 100 exhibitors who will demonstrate their solutions at the 2019 Strategic Link Trade Show during MAXX Convention in Spokane Oct. 15-17.

Register for MAXX here, and if you are interested in becoming a member of the Value Creation Task Force, contact NWCUA Vice President of Strategic Resources, Jason Smith.  

Posted in Business Solutions, GoWest Solutions.