Project 2025 to Bring Fresh Perspectives to Credit Union Philanthropy


Aimee Berg, Community Development Officer, Unitus Community Credit Union.

Project 2025, a new program from Credit Unions for Kids, will bring young credit union professionals together to envision credit union philanthropy in 2025. Ten Emerging Leaders from across the country, including three from the Northwest, will collaborate to bring new perspectives and ideas to charitable programs including Children’s Miracle Network Hospitals’ Credit Union for Kids.

Northwest participants will include Peter Rector, Community Outreach Coordinator at Maps Credit Union; Aimee Berg, Community Development Officer at Unitus Community Credit Union; and Meghan Valley, Community Engagement Manager at First Tech Federal Credit Union, all based in Oregon.

The group will develop ideas for how national campaigns can complement signature events, such as the Northwest Credit Union Association’s Credit Unions for Kids auction, scheduled for Oct. 16 at the annual MAXX Convention in Spokane. With a masquerade theme, this year’s Auction will be a fun and exciting evening with vacation getaways, sporting events, themed baskets, and more up for auction to benefit eight area Children’s Miracle Network Hospitals.

“We are proud of the strong legacy of Credit Unions for Kids in the Northwest and the millions of dollars raised to fund life-saving cures and resources for children in our community,” NWCUA Director of Programming, Holly Miller, said. “The Credit Union Movement is always evolving, and it is exciting to see new ideas and viewpoints coming together to support a great cause.”

In addition to lending a fresh eye to credit union philanthropy, the program will help cultivate new leaders for the Credit Union Movement and strengthen the ties between credit unions and their chosen causes.

Peter Rector

Peter Rector, Community Outreach Coordinator, Maps Credit Union.

“CU4Kids credit unions have provided valuable insights on how we can shape our programs to best serve credit unions and their members,” Children’s Miracle Network Hospitals Director of Strategic Partnerships, Nick Coleman, said. “We’re excited to embark on an initiative that will develop a new generation of leaders and help reinvigorate this important relationship between credit unions and charitable partners like Children’s Miracle Network Hospitals.”

Project 2025 members will explore new technology and innovative ways financial institutions are supporting their communities; the program participants will consider how these actions can align with credit union philanthropy.

Rector will use his participation as a chance to leverage the perspective of the young members and staff he observes at the Maps Credit Union high school branches.

“I oversee operations at our high school branches and work daily with young members,” said Rector. “This gives me the opportunity to glean insight into the philanthropic efforts currently connecting with them and [identifying] which mediums are the most impactful.”

Meghan Valley

Meghan Valley, Community Engagement Manager, First Tech Federal Credit Union.

Valley looks forward to working in the collaborative process and seeing its potential impact.

“I’m most excited about the potential partnership opportunities Project 2025 has to offer,” said Valley. “Credit Unions for Kids is providing a unique space for credit union leaders to exchange ideas, leverage our strengths, and explore innovative solutions. Together, we have the chance to guarantee that Credit Unions for Kids will be well-positioned for the future.”

Berg also looks forward to seeing the results of the collaborative effort put forth by program participants.

“Brainstorming with this incredible network of professionals will help generate innovative ideas that we can share among peers in the credit union family,” Berg said. “To keep the Credit Unions for Kids’ mission top-of-mind will be hugely important for the kids and families on the receiving end. There’s a lot of power that comes from collaboration, and I’m excited to dive in!”

Editor’s Note: If you would like to become involved with Credit Unions for Kids, reach out to Holly Miller to volunteer on the Auction Committee.

Posted in CU4Kids.