Harland Clarke Unveils New Product that Assists Credit Unions in Driving Rich Online Member Experience


When it comes to managing a credit union’s digital brand, a website is only the beginning. Today’s credit union members have a diverse list of maps, apps, search tools, digital assistants, GPS systems, and social networks to find and engage with credit unions.

Controlling what members see across all these platforms can be challenging. Strategic Link partner, Harland Clarke, offers the digital solution, the YEXT Knowledge Engine, to help credit unions manage their brand’s digital information and capture consumer attention.

“Credit unions need to present a relatable and consistent brand,” said Northwest Credit Union Association Vice President of Strategic Resources, Jason Smith. “YEXT can help credit unions maintain or build a digital footprint that drives positive brand interactions and increased market share.”

YEXT helps credit unions get the right information to the right audiences at the right time. With YEXT, credit unions can share their great account holder experience across the web and on social media, promote time-sensitive marketing campaigns, and ensure they’re discoverable when prospects launch searches for terms such as “loan near me” or “new credit card.”

With the YEXT, credit unions have an automated solution to efficiently manage all public facts about their brand across the web through a single solution that offers:

YEXT Knowledge Manager — A credit union’s centralized database and single source of truth for all brand facts.

YEXT Pages  — Ensures website facts are correct and complete.

YEXT Listings — Ensures control over credit unions’ listings on third-party sites, apps, and platforms.

YEXT Reviews — Helps manage what members are saying online; ensures accurate brand  representation anywhere potential account holders are searching.

YEXT Analytics — Works alongside all YEXT products, providing a complete picture of how members are interacting with a credit union’s brand online and how those interactions influence business.

YEXT App Directory — Extends credit union information in Yext Knowledge Manager with ready-made integrations to the platforms and processes that receive high daily usage.

For more information about Harland Clarke, contact NWCUA Vice President of Strategic Resources, Jason Smith. To learn more about Strategic Link’s partnership with Harland Clarke, visit its webpage.

Want to learn more about best practices on marketing for your credit union? Consider attending a Northwest Credit Union Association Marketing, Business Development, and Community Outreach Council. The next council is June 4. Learn more and register here.

Posted in GoWest Solutions, Industry Insight.