Strategic Link Connects Northwest Credit Unions with “Best of Breed” Products and Services


Each year, business partners connect with credit unions at the annual MAXX Convention and Trade Show, where attendees learn the latest in products and services.

Strategic Link connects member credit unions with partners that offer solutionsThink of them as a collaborative hub providing “best of breed” products and services that increase efficiency, provide innovation, offer access to impactful trends, and more.  

“We link member credit unions to providers for measurable, tangible benefits that drive impactful results,” said Northwest Credit Union Association’s Vice President of Strategic Resources, Jason Smith.  

By providing Northwest credit unions with relevant solutions and the highest level of supportStrategic Link is uniquely positioned to help credit unions better serve members and achieve increased market share. An affiliated credit union in need of a product, service, or solution can use Strategic Link as a resource to find exactly what they need.

“We appreciate the power of Strategic Link. It’s been an efficient way to source solutions for our business needs,” said Central Willamette Credit Union President and CEO Stacie Wyss-Schoenborn. “We’ve been very satisfied with our solution providers sourced from Strategic Link.” 

Member credit unions will have the opportunity to meet partners as they showcase their products and services at Strategic Link’s Exhibitor Trade Show, held in conjunction with NWCUA’s Annual Convention, MAXX 2019. This year’s event is scheduled for Oct. 15-17 in Spokane. Credit union professionals interested in attending the MAXX 2019 Annual Convention and Business Meeting can register  here. 

Exclusive Benefits 

Strategic Link offers credit unions a variety of benefits. By working with their network of partners, credit unions can take advantage of the following benefits: 

Cost Savings 

Because partners are vetted to offer only the products and services credit unions truly need to be competitive in the marketplaceStrategic Link works to ensure members receive full value for their investment. In addition, many partners offer discounts to affiliated membersClick here to see a list of partners offering products and services in the following areas: card services, human resources, innovation, insurance, lending and collections, member services, mobile banking, and operations. 


A select group of partners have also been vetted to serve as consultants to member credit unions. The consultants assist credit unions in a variety of areas including branch design, crisis communication, executive coaching, and more. See all the services available and learn more about Consultant’s Link here. 


betaSpace connects credit unions with financial technology (fintech) partners offering emerging technologies to credit unions. Strategic Link provides expertise and experience in assessing fintech startups to make it easier for credit unions to access the latest technologies that enhance the member experience. Learn more about the innovative partners and products available through betaSpace here. 

Each year, Smith attends all the latest fintech conferences and seminars to ensure that members have an efficient means of gaining insight and access to all the latest technological advancements.

“Our vetting process is important because we allow credit unions to look at the bigger picture and properly assess the long-term value of a fintech investment,” said Smith. 

By offering relevant solutions with optimal support, Strategic Link is uniquely positioned to help credit unions achieve their strategic objectives. For more information about Strategic Link, visit its website. For questions or information about a Strategic Link partner, contact Jason Smith.

Posted in GoWest Solutions, Industry Insight.