Spokane Federal Credit Union Announces Rebrand to Canopy Credit Union


Spokane Federal Credit Union is changing its name to Canopy Credit Union. After going through a rebranding process, the Washington-based credit union has plans to update its name, logo, and tagline this summer. 

For Spokane President and CEO, Charlotte Nemec, the decision to change the credit union’s brand didn’t come lightly. 

“Careful thought and consideration went into this decision,” said Nemec. “For many, the name Spokane Federal Credit Union has been synonymous with friendly, fun, caring, and trustworthy service. We’ll continue to guard these same principles for which the credit union was formed. Our new name and brand honor our past and point to our future.” 

The Washington-based credit union was on a mission to update its name and look. The Spokane Federal Credit Union name often led potential members to believe they had to be a federal employee in order to join. The new branding dispels this belief and opens the door to serving all members of the community. 

The credit union worked with local marketing agency, Propaganda Creative, to develop the new brand’s look and feel. The credit union’s logo combines bold elements of nature that symbolize the credit union’s culture of growth and energy. The credit union’s tagline, “Here you grow,” stems from its dedication to serving anyone who wants to grow their financial possibilities.  

“We landed on a brand that’s in step with our past and our future,” said Spokane Federal Credit Union Marketing Director, Susan Cerutti-Jensen. “Canopy relates to the Pacific Northwest, illustrates our ideals, and appeals to a wide demographic.”   

The credit union will officially become Canopy Credit Union on July 22 when the new brand image debuts on its website, in online banking, and at all locations. The new branding vision will also be integrated into the credit union’s new Spokane Valley Branch, scheduled to open in August. 
At a time when the credit union is embracing change, its goal to members remains the same: to offer the community a place where everyone can grow strong financial roots.   

“Canopy Credit Union is about growing and sustaining your financial future by providing the highest quality products and services, whether in-person or just a click away,” said Nemec. It’s never been our goal to be the biggest, but to be the best.”

Posted in Marketing & Communications.