Eltropy’s Text Messaging Platform Helps Credit Unions Connect with Members During Emergencies


During an emergency situation such as a natural disaster or the recent government shutdown, it’s not unusual for people to feel frustrated and vulnerable. This vulnerability gives rise to confusion, anger, sadness, and a feeling of helplessness. Most people also feel too embarrassed to ask for help directly. So how can credit unions effectively communicate and engage their members during times of need to offer a helping hand?

Text messaging can be a very effective way. Here’s why:

If you are in an emergency situation at home—it could be a forest fire, tornado, or a flash flood—your cell phone becomes your lifeline. According to this emergency management survey, 67 percent of respondents said that they use mobile devices to communicate in the event of an emergency. Because text messaging is the most utilized app on mobile phones, text messaging becomes the most effective communication medium during an emergency.

Strategic Link partner, Eltropy provides credit unions with a secure and compliant way to deliver a superior texting experience to members in emergencies and other uses.

“Eltropy’s text messaging-based member engagement platform helps credit unions effectively communicate with and engage their members when they need it most, whether they need access to funds in an emergency or the latest credit union news,” said Jason Smith, Northwest Credit Union Association Vice President of Strategic Resources. “Eltropy’s artificial intelligence-based technology has enabled credit unions to see a remarkable improvement in member engagement.”

In fact, the Federal Emergency Management Agency or FEMA, uses text messages to communicate disaster recovery information and safety tips to people during emergencies.

If FEMA communicates via text messaging, then why not credit unions? To leverage the effectiveness of text messaging, credit unions need to prepare in advance.

Get consent for texting
Preparedness is key in the event of an emergency. In order to text your members during an emergency, you need to get their opt-ins beforehand for receiving text messages from your credit union.

Create templates for emergency situations
When an emergency hits, instead of spending time figuring out the message to send to your members, save time by thinking ahead to craft text messages with content that your members would need at the time of emergency. This would allow you to think of every possibility ahead of time, serving your members well.    

Integrate text messaging with your existing systems
During an emergency, you would want to use your core banking system (or any other data warehouse system) containing member phone numbers and names to send relevant messages or offers to your members. You might also want to record their preferences or conversations back into your core system once a member chooses an offer you shared.

Know who saw your text message   
It’s important that you know who has seen your message, who is interested in your offer for help, and who needs to be contacted again, especially during an emergency.  

Eltropy’s Text Messaging + Analytics platform helps credit unions prepare and respond rapidly during emergencies. From obtaining consent/opt-ins and integrating text messaging into core banking and other IT systems, to providing business intelligence and message templates and ready offers to share with members, Eltropy takes care of everything so that credit unions can support their members in the best way possible!

To learn more about the value of Eltropy’s text messaging platform, register here for an informational webinar on April 24 from 10 to 11 a.m. PDT, 11 a.m. to noon MDT. For more information about Eltropy, contact Jason Smith. To learn about Strategic Link’s partnership with Eltropy, visit its webpage.

Posted in GoWest Solutions, Industry Insight.