Idaho Credit Unions Motivated Member Savings During America Saves Week

Participating credit unions drove member engagement with programs, promotions, and contests.

3/5/2019 

Idaho Central CU staff members

Staff at Idaho Central Credit Union help members save year-round — and they do some saving themselves!

The Idaho Department of Finance invited Idaho credit unions to join them in sponsoring this year’s America and Military Saves Week (Feb. 25 to March 2)The event was an opportunity to promote savings and help Idahoans reassess their savings habits.  

America Saves Week is an annual national savings event by the Consumer Federation of America that motivates, encourages, and supports low to moderate-income households to save money, reduce debt, and build wealth. This year’s event was held in conjunction with Military Saves Week to promote savings for active duty U.S. service members.  

To encourage people to save, several Idaho credit unions offered a variety of fun promotions, contests, and product specials to encourage members to take a savings pledge, save money, identify a savings goal, and create a plan to reach that goal.  

Piggy bank round up 
To kick off its first year of participation with America SavesLatah Credit Union held Piggy Bank  contest. Members were invited to get creative and make a piggy bank. The entries were displayed at all branches with the winning pigs determined by member voteParticipants vied for two cash prizes and a scholarship. The credit union also displayed savings messages on their reader boards along with suggestions on what to do with saved funds throughout the week.    

Referral promotion extended 
In addition to social media promotions, a blog post, and daily savings messages on branch lobby television screens promoting America Savesmembers at Idaho Central Credit Union were given more chances to earn money. The credit union’s $100/$100 member referral promotion was extended specifically for the duration of America Saves Week. For each new member referral, the promotion rewarded both the member and the referred member with $100. 

Promotions mark annual event 
Over at Mountain Gem Credit Union, the America Saves program is promoted throughout the year. In honor of America Saves Week, the credit union promoted  the program on its website’s homepage and updateit with daily messages. In addition, for every $100 members deposited during the week, they earned a chance to win a fire pit gift basket.  

Top prize for top saver 
America Saves Week promotions at Westmark Credit Union included a website banner and social media posts, and a contest in which members could win a $500 gift card by opening or adding to an existing savings account; opening a term certificate or IRA; or by signing up for direct deposit.