Open Your Eyes to a Credit Union Awareness Initiative Webinar and FAQ Posted to NWCUA Website

CUNA has launched the consumer-facing website, as part of the Open Your Eyes to a Credit Union awareness initiative.


The Northwest Credit Union Association co-hosted a webinar with the Credit Union National Association on Jan. 18 to answer member questions about the Open Your Eyes to a Credit Union awareness initiative.

The webinar is now available online, as is a FAQ document, which will be updated with new questions and answers as they arise. The FAQ dives into how funds will be used, how the campaign’s success will be measured, suggested donation amounts based on assets and average return on assets, and more.

Last week, CUNA launched its consumer-facing website,, which helps consumers find credit unions near them and assists them in determining which one makes sense for them to join.

In December, Northwest credit unions were invited to show their financial support for the region’s three-year fundraising efforts toward the Open Your Eyes to a Credit Union awareness initiative. Over the next three years, your Association aims to raise $8 million in the Northwest.

Before a regional, consumer-facing campaign can launch, we need to raise $2.5 million of the $8 million total goal. Since Dec. 15, Northwest credit unions have pledged just over $1 million toward the $2.5 million milestone. Thank you! And rest assured, members of the Strategic Market Share Task Force will work with your Association’s team, and CUNA’s agency consultants, to determine a digital strategy that is customized for the Northwest.

We are on our way, and hope member credit unions will contribute whatever they can, so that we can reach 100 percent participation. We appreciate any contribution Northwest credit unions are able to make toward this worthwhile initiative.

If your credit union would like to pledge or has any additional questions, please email or call NWCUA SVP, Marketing & Communications, Danielle Sittu, at 206-519-9405.

Posted in Marketing & Communications.