Save to Win Motivates Consumers to Join a Credit Union; Put Funds Away


Save to Win is a fun, easy, and risk-free way to motivate your members to save while growing wallet-share for your credit union. Best of all, the program is simple to market and maintain, which is why more than 100 participating credit unions nationwide offer the program.

Every time your members make a $25 deposit into their Save to Win savings account, they’re entered into monthly and quarterly cash prize drawings.

“People know they are supposed to save money, but it’s so hard to start,” said TwinStar Credit Union Community Development Manager, Amanda Stevens. “Members have the chance to be rewarded for establishing a consistent savings habit through the Save to Win program. I love surprising winning members with the exciting news. Save to Win really puts the fun back into saving money!”

Credit unions are known for helping members build wealth to improve their financial standing — it’s what makes them unique in the financial services industry. With Save to Win, members find satisfaction and enjoyment in saving. They continue to grow their nest egg, and credit unions retain members.

Plus, millennials love it! More than 30 percent of Save to Win accounts are held by millennials, and nearly 10 percent of Save to Win account holders report joining their credit union specifically to access their new Save to Win account.

To date, Save to Win has awarded more than $2.8 million in prizes to credit union members while encouraging them to save nearly $180 million. For more information on how your credit union can offer Save to Win to your members, please contact Northwest Credit Union Association Strategic Partnerships Manager, Kaitlin Ramos. Watch this video to learn how the Save to Win program can incentivize your members while boosting your credit union’s wallet share.

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