Two Northwest Credit Unions Nationally Recognized for their Community Impact

Pictured above: East Idaho Credit Union receives a Dora Maxwell Social Responsibility Community Service Award for its Coins for Christmas program at MAXX 2018 in Tacoma, Washington, last month. The Credit Union National Association recently announced East Idaho as a 2018 first-place award winner for the program. Awards will be presented during CUNA’s 2019 Governmental Affairs Conference March 10-14 in Washington, D.C.


The Credit Union National Association’s awards committee recognized several credit unions for their community impact, including East Idaho and Rogue credit unions.

East Idaho Credit Union was awarded a 2018 first place Dora Maxwell Social Responsibility Community Service Award for its Coins for Christmas program and Rogue Credit Union was recognized with a second place Desjardins Youth Financial Education Award for its U-Teach program.

“It is very nice and humbling to be recognized for the consistent, hard work of our team with this program since 1987,” said Dan Thurman, President and CEO of East Idaho Credit Union. “I know many credit unions have programs to benefit their communities and it fits the People Helping People philosophy that we are known for. The Coins for Christmas program is truly one of the outstanding programs where literally every penny donated counts!”

Coins for Christmas has grown over the years, starting out as a two-week change collection program that raised funds for children’s shoes. As needs grew, so did the program.

“Two years ago we realized that the amount of money typically raised during our Coins for Christmas drive was not going to cover the needs for the following year so we introduced our Kicks for Kids golf tournament,” Thurman said. “This year, the golf tournament saw incredible growth and we were able to raise enough money to accommodate requests throughout the entire year. The Coins for Christmas program has allowed us to support some of the most precious and vulnerable members of our communities.”

Rogue CU Leadership Receiving Award

Pictured above: Rogue Credit Union receives a Desjardins Youth Financial Education Award during MAXX 2018 last month for its U-Teach program. CUNA has also recognized the credit union for its program with a second-place Desjardins award.

Rogue Credit Union’s U-Teach Program

Rogue Credit Union was recognized for its dedication to youth financial literacy through its U-Teach program, which provided nearly 2,000 students in 2017 with fun, creative classes. The credit union partnered with two local high schools and trained 20 teachers, providing them with detailed lesson plans, engaging hands-on activities, assessments, and PowerPoint presentations.

“Rogue was honored to receive the Desjardins Youth Award. With our roots as a teacher’s credit union, the U-Teach program honors those pioneers that made the credit union what it is today,” said Gene Pelham, Rogue President and CEO.

“The U-Teach Program provides educators with everything they need to confidently teach financial literacy curriculum in their classrooms. The courses meet Oregon’s state standards and provide a win for the students, a win for the school and a win for the community.”

Rogue has strong partnerships with local elementary, middle, and high schools, as well as with organizations such as WorkSource Oregon and Oregon’s Independent Living Program.

The CUNA awards, which are given in several credit union asset sizes, were selected among the winning entries at a league level.

“Congratulations to the 2018 CUNA Award winners who provide exceptional member service and exude the credit union philosophy to help better people’s lives. We are proud to honor the recipients for their commitment to their communities,” said CUNA President and CEO, Jim Nussle.

Winning credit unions will be recognized at CUNA’s 2019 Governmental Affairs Conference March 10-14 in Washington, D.C.

Posted in Awards.