Northwest Credit Unions Urge Members to Vote in Midterm Elections
Credit unions took to social media, personal email, and used NWCUA and CUNA resources to reach consumers.
With the barrage of negative campaign ads on television and mailboxes stuffed with candidate postcards, it’s hard to miss the midterm elections. Northwest credit unions have taken a nonpartisan approach, simply reaching out to their members reminding them to exercise their right to vote.
Credit unions are posting to social media, sending emails, and using turnkey resources such as The Employee Activation Movement (TEAM) provided by the Northwest Credit Union Association, and CUNA’s Member Activation Program (MAP).
Bend-based Mid Oregon Credit Union deployed CUNA’s MAP and delivered a personal message from CEO Bill Anderson, assuring them, “Your vote matters!” Response was strong; more than 14,000 messages were delivered with a 27 percent open rate.
“Mid Oregon members’ open rate was above the national average,” said Gretchan Blum, NWCUA’s Grassroots Advocacy Manager. “The MAP research has proven that when credit unions ask their members to engage and advocate, they will respond.”
Mid Oregon regularly engages its loyal members in advocacy, according to Kyle Frick, VP, Marketing.
“Engaging them in the political process is a natural extension of our efforts,” Frick said. “Providing funding for candidates and calls to action are important. Voting is how we actually leverage members to elect the leaders who are aligned with credit unions.”
Numerica Credit Union, headquartered in Spokane, sent its Washington and Idaho members reminders to register to vote before the state deadlines, and to vote in the Nov. 6 election.
“This year, federal and state legislatures will be discussing many crucial issues that impact Numerica and our members, such as data breaches, financial literacy, and taxation,” said Lynn Ciani, EVP and General Counsel. “The only way to be heard is to vote, and together our coordinated voices will send a strong message to our legislatures.”
Spokane-based Global Credit Union reached out to employees and members through social media channels.
“Because credit unions are affected by laws, rules, and regulations, it is important to support candidates who are willing to listen to credit union issues and work for credit union principles,” said Abigail Franklin, VP of Marketing and Strategy.
Eugene-based Oregon Community Credit Union also reached out to encourage the staff and members to exercise their voting privileges.
“At OCCU we pride ourselves on being actively engaged in the communities we serve and see it as our civic duty to advocate to stronger, healthier communities,” said Ron Neumann, President and CEO. “Regardless of their political viewpoints, encouraging our employees and our members to share their voice in the upcoming elections is one way we can do that.”
The credit union’s message to members saw an impressive open rate of over 28 percent.
“We appreciate credit unions for reaching out to their teams and to their members with election reminders,” Blum said. “And it’s clear their nonpartisan messages were well received.”