St. Helens Community Credit Union Rebrands to Become InRoads Credit Union

Credit union’s new name becomes official in early December.

10/16/18

InRoads CU LogoWhen St. Helens Community Credit Union opens its doors to the public on Dec. 10, it will be known as InRoads Credit Union. The name change comes with a new branded look that was designed to support the ideals of community, cooperation, and togetherness.

“The name InRoads quickly rose to the top of our list of options while working with a diverse team of staff, management, and board representation,” said Brooke Van Vleet, President and CEO of soon-to-be InRoads Credit Union. “The new name reflects the connection that we have with our members while also allowing for growth going forward.”

St. Helens Community Credit Union worked closely with Weber Marketing Group to research, formulate, and finalize the new name and brand. Weber Marketing Group was selected specifically for their experience and proven track record in name development.

“When we decided to embark upon the research that led us to the decision to change our name, we knew we wanted to work with Weber,” Van Vleet added. “Their proprietary naming process is unsurpassed in the industry.”

Members and those throughout the community will see changes in the credit union’s signage, retail merchandising, as well as plastics, website, and more in the coming months.