NWCUA’s Recent Council Meetings saw High Engagement; Provided Professionals with Networking Opportunities

Councils took deep dives into success stories, trends, and NWCUA member resources.

8/28/18

Marketing professionals from credit unions across the Northwest gather for a photo during a Northwest Credit Union Association Marketing, Business Development, and Community Outreach Council meeting.

Your Northwest Credit Union Association hosted two council meetings last week, providing professionals with the latest in what they need to know during the Compliance Council on Aug. 21 and the Marketing, Business Development, and Community Outreach Council on Aug. 22.

The NWCUA’s council meetings give credit unions’ staff members a chance to hear about developments in their fields, to network, ask questions, and take information back to their credit unions.

During the second Compliance Council meeting, 118 registrants met with host David Curtis, NWCUA Director of Compliance Services, where they heard about updates regarding where the federal regulators are in their rulemaking process.

“Compliance is an ever-changing area, and the council provided updates regarding where the federal regulators are in their rulemaking process. This includes items that are on the distant horizon,” Curtis said.

To ensure compliance professionals can easily locate resources and support, Curtis presented a review of NWCUA’s Compliance Resource Center, which provides guidance and consultation on complex state and federal laws and regulations. He also introduced the new NWCUA Compliance Community, an online resource that allows for information sharing, discussion, and announcements.

The review was followed by a discussion on several hot topics in a session led by Farleigh Wada Witt Compliance and Payment Systems Specialist, Hal Scoggins. NWCUA’s AVP Regulatory Advocacy John Trull provided insight into the Regulatory Advocacy Process and shared the NWCUA state advocacy agenda for the coming state legislative sessions.

Curtis wrapped the event up with a review of the legislation that passed in the 2018 sessions earlier in the year.

Lynn Heider, NWCUA VP of Public Relations, hosted the Marketing, Business Development, and Community Outreach Council, welcoming more than 60 credit union professionals, providing them with the opportunity to share ideas, success stories, and network with one another.

The council session took a deep dive into the digital “Open Your Eyes” brand awareness initiative, expected to roll out nationwide in 2019. Attendees heard from Douglas Kiker, CUNA Chief Strategic Communications Officer. He walked them through the initiative, which will target 33- to 54-year-old non-credit union members. The initiative aims to encourage non-members to consider credit unions as their go-to institutions for making major financial decisions.

Led by NWCUA Vice President of Communications & Marketing Danielle Sittu, your Association currently is working with members of the Strategic Market Share Task Force to determine how the Northwest region can leverage CUNA’s creative collateral and messaging to develop toolkits that will help Northwest credit unions customize advertising to complement their own marketing efforts.

The council examined positive messages credit unions can use in the meantime to dispel myths about membership eligibility, technology, and access.

“Councils are a great opportunity for all of us to learn from presenters who can use our video technology to join us from literally anywhere in the world,” said Heider. “But one of the best components is the ability to network and learn from each other what is working for Northwest credit unions.”

Attendees also learned more about the Community Impact Reporting Tool from Sharee Adkins, Executive Director of the Northwest Credit Union Foundation. Adkins walked them through how the tool will work and benefit them in tracking community impact.

The council had a robust dialogue about business development wins including:

  • A credit union’s partnership with local RV dealers, which featured a parking lot sale that resulted in $465,000 in new loans.
  • An innovative idea to feature stories about local businesses owned by credit unions’ business members on the credit unions’ website.
  • School supply drives that are gathering hundreds of thousands of pounds of notebooks, pencils, backpacks, and other items needed by teachers and students.
  • Successful outreach to a local business to recruit more employees as members so they could receive direct deposit, free financial education, and other account features. As a result, the office manager has invited the credit union to participate in its next employee benefits fair.

The next Marketing, Business Development, and Community Outreach Council is slated for Nov. 7; the next Compliance Council meeting will be held Dec. 4. Three other council meetings are scheduled for this fall, including: Lenders’ Council on Sept. 13, Commercial Services Council on Nov. 6, and HR & Trainers Council on Nov. 14.

To find out more about council membership options and fees, and to view the full list of 2018 sessions, dates, and locations, click here. Information about the 2019 membership options and meeting dates will be available this fall.

Questions about the NWCUA’s councils? Contact Carmen Vigil, NWCUA’s Director, Cooperative Momentum, at cvigil@nwcua.org.