Rivermark CU’s Real Cool Idea for CULAC
Raising money to elect and retain federal credit union champions is a year around priority that generates special excitement during “CULAC Month” each July. Looking for new ideas? Read on!
One of the most effective strategies to improve the regulatory environment for financial institutions is to elect and retain candidates who support credit unions. The Credit Union Legislative Action Council (CULAC) is a Political Action Committee (PAC) that helps raise funds for federal candidates’ campaigns. CULAC as a federal PAC can accept contributions only from individuals. Credit unions facilitate those contributions through payroll deductions or fundraising events. A bright spotlight shines every July during “CULAC Month.”
“CULAC Month is a great time to raise awareness about the importance of electing U.S. Senators and Members of Congress who support credit unions’ not-for-profit, cooperative, members-first mission,” said Samantha Beeler, AVP Advocacy for the Northwest Credit Union Association (NWUCA). “Northwest credit unions have been recognized nationally for their fundraising success and for motivating employees to contribute, by providing matching funds to charities or by hosting fun events.”
Looking for the next great idea? Tear a page out of Rivermark Community Credit Union’s book.
“Shuffling for CULAC” was a shuffleboard tournament that was both successful and “super fun” according to participants. The giant shuffleboard was made with painters’ tape. Ottomans were used as pucks, and a whiteboard served as the bracket.
Rivermark’s CULAC goal for the year is $5,686, and the team has already raised $1,881.
“We’re reliably informed that the Mortgage Maniacs team won the top prize in the Shuffling for CULAC competition,” Beeler said. “But when candidates who support credit unions are elected to office, the members win.”
Other terrific CULAC ideas can be found here.
Editor’s note: Additional resources can be found in your Association’s online advocacy website.