Develop Your Credit Union’s Digital Brand


A well-crafted digital brand can motivate your members to become full-fledged fans. To help Northwest credit unions elevate their digital strategies to build a more passionate fandom, your Northwest Credit Union Association recently partnered with Credit Union 2.0, a full-service digital credit union consultancy that specializes in developing digital brands.

Credit union technology entrepreneur, Kirk Drake, founded Credit Union 2.0 with the goal of providing credit unions the tools and strategies to excite their members and bring vitality to their organizations. With 20-plus years of industry experience, Drake helps credit unions leverage the latest technologies and become more competitive in today’s financial services environment.

“We anticipate Credit Union 2.0 will be hugely beneficial to Northwest credit unions looking to stay on top of digital trends and keep their members engaged,” said Jason Smith, NWCUA’s Vice President, Strategic Resources.

Credit Union 2.0 combines digital strategies, marketing, communications, and technology to develop meaningful, unique, and authentic digital brands for credit unions. The Credit Union 2.0 team has witnessed how a strong digital brand can elevate a credit union from a commodity to a valued partner for members.

“Credit Union 2.0 has been a game-changer for my business,” said Jesse Boyer, SVP, Chief Operating Officer, NIH Federal Credit Union. “Within a few months, Credit Union 2.0 helped us develop, document, and implement an advanced digital branding strategy with immediate results.”

The company’s services have generated results for credit unions across the country, and the team is excited to help Northwest credit unions deliver distinct, memorable digital experiences to their members.

Questions about how NWCUA’s Strategic Link partnership with Credit Union 2.0 can help you serve your members better? Contact Jason Smith, NWCUA’s Vice President, Strategic Resources, at

Posted in GoWest Solutions.