CSCU, a Leader in Payments Processing and an NWCUA Strategic Link Partner, Creates Trellance
The new company was formed to focus on innovative solutions that promote growth and member engagement for credit unions.
CSCU, one of the nation’s leading CUSOs and one of your Northwest Credit Union Association’s Strategic Link partners, has formed a new company, Trellance. Sprouted from the payments processing expertise of CSCU, Trellance was created to focus on offering innovative ideas, programs, and services to help credit unions grow and compete in an evolving marketplace. NWCUA’s Strategic Link will continue to partner with both entities.
The new company is led by Tom Davis, President of CSCU and Trellence, and will retain CSCU’s experienced portfolio consulting team, and a senior leadership team that is passionate about the Credit Union Movement. CSCU’s OptimizeTM card growth solutions offerings and CSCU’s thought leadership initiative, The Payments Review, will now live under the Trellance company umbrella.
“We’ve created Trellance to provide solutions to credit unions who are faced with the challenge of accessing quality talent and expertise to implement new strategies,” said Davis. “The name Trellance is inspired by the interlocking strength and support of a garden trellis, representing the structure and solutions we provide to help credit unions thrive.”
Trellance is an evolution of the team’s commitment and focus on providing new insights, resources, expertise, and execution capabilities to credit unions. CSCU introduced the OptimizeTM portfolio of solutions in 2016 to address the needs of credit unions as they faced the fast-paced, dynamic payments industry. Under the Trellance brand, OptimizeTM will continue to offer both programmatic and customized marketing campaigns to help credit unions engage their members, managed entirely by Trellance from development to implementation on behalf of the participating credit union.
From acquisition and activation programs, to letter and statement checks, to balance transfer promotions, OptimizeTM offers a variety of solutions to help credit unions effectively use data.
“With Trellance, our delivery model has been built to implement strategies to drive growth and allow our credit unions to focus on member engagement,” said Davis. “Our members can expect some exciting announcements in 2018 as Trellance continues to evolve and we add valuable solutions like OptimizeTM to our portfolio to align ourselves with the needs of credit unions.”
Questions about NWCUA’s Strategic Link, and how our partnerships with companies like Trellance can benefit your credit union? Please contact Jason Smith, NWCUA’s Vice President, Strategic Resources, at firstname.lastname@example.org.