Gesa and Rogue Receive 2017 CUNA National Awards
The credit unions were honored in the Desjardins Financial Education and Louise Herring Philosophy-in-Action Member Service awards categories.
Two Northwest credit unions were selected by CUNA’s National Awards Committee to receive the Desjardins Award for Youth Financial Education and the Louise Herring Philosophy-in-Action Member Service Award. The national awards, which honor credit unions representing a range of asset sizes, were selected from the winning entries at the association/league level.
Washington’s Gesa Credit Union and Oregon’s Rogue Credit Union were both recognized for their accomplishments at the regional level during the NWCUA awards ceremony at the 2017 MAXX Convention.
Gesa Credit Union took first place at the national level in the Desjardins Youth Financial Education Awards category for its customized financial literacy curriculum, which has reached 4,336 students in Eastern Washington, from elementary school through high school.
The credit union’s courses are a blend of instructor-led curriculum and experiential learning programs. Each course is designed to introduce students to the concept of money and savings habits, and instill them with a lifetime of solid money management skills. Through these programs, the credit union has become a great partner in the community’s efforts to instill financial capability in its young people.
“Gesa Credit Union is thrilled to be honored by the Credit Union National Association for our work providing hands-on financial literacy and job training for high school students across Eastern Washington,” said Brian Griffith, Assistant Vice President of Marketing for Gesa Credit Union.
“Our high school program has grown from a small outreach effort to a network of ten student-powered credit union branches. These branches and the corresponding coursework we bring to the schools are helping shape a new generation of credit union members while also developing an employment pipeline for a new class of credit union employees. We couldn’t be prouder of the work we’re doing.”
Oregon’s Rogue Credit Union took second place at the national level in the Louise Herring Philosophy-in-Action Member Service category for credit unions with asset sizes of more than $1 billion.
The award recognizes Rogue’s Ownership Account, which rewards Rogue members for their loyalty and active participation in the credit union. The high-yield Ownership Account is given to each Rogue Credit Union member as a benefit. Incentives earned through the Rogue Rewards Loyalty Program can be deposited into this account, and members can withdraw the funds at any time. Members receive a monthly email summary recapping their month-to-date and year-to-date earnings into their Ownership Account through their participation in these programs. The account features the credit union’s highest deposit rate.
Rogue’s Ownership Account illustrates the credit union difference to members by providing a tangible example of the benefits that result from the cooperative, member-owned structure.
“Rogue’s high-yield Ownership Account is a tangible way for members to understand the value of ownership as the foundation of the credit union difference,” said Rogue President and CEO Gene Pelham. “I am honored that our talented staff is being recognized for their innovative commitment to our members.”
Gesa Credit Union also took home an honorable mention in the Louise Herring category for its growing partnership with Kennewick School District.
The winning credit unions will be recognized during CUNA’s Governmental Affairs Conference, Feb. 25 – Mar. 1, 2018, in Washington, D.C.