Designing a Better Member Experience


As President of Rising Above Enterprises, Jeff Rendel’s goal is to help Northwest credit unions seize opportunities to deepen relationships with their members. Rendel’s ability to help your credit union analyze, design, measure, and improve the stages and strategies behind each member’s experience will help you remain relevant in the evolving financial services marketplace.

Rendel is a longtime friend and advisor to credit unions in Idaho, Oregon, and Washington. Each year, he addresses and facilitates programs for nearly 100 credit unions and their business partners seeking results in sales and service. With experience as a federal banking regulator, financial services executive, and Congressional lobbyist, he understands the balancing act of safety, sales, and strategy.

As an acclaimed speaker and thought leader in the industry, his clients include trade associations, an extensive range of credit unions, and numerous industry business partners.

His systems and programs center on sales design and development, service standards and experiences, and strategic planning alignment for boards and executive teams, and often are focused on the entrepreneurial character of credit unions.

“When credit unions have a start-up culture that’s focused on growth, retention, and world-class relevance, the sky is the limit on their potential,” Rendel explained.

Questions about NWCUA’s Strategic Link partnership with Rising Above Enterprises? Contact Jason Smith, NWCUA’s Vice President, Strategic Resources, at to learn more, and to find out how Strategic Link can help your credit union save money while meeting its goals in 2017 and beyond.


Posted in GoWest Solutions.