Northwest Credit Unions Get #CUobsessed at 2017 MAXX Convention


When the phone rang on the mainstage during NWCUA President and CEO Troy Stang’s vision speech at the MAXX Convention, the audience answered, and accepted a new mission: credit union obsession. That is, to get their credit union’s staff and members obsessed with the credit union difference, and to intentionally work toward growing Northwest credit unions’ market share to 75 percent by 2025.

“There are,” Stang said, “two kinds of people in the world — people who are credit union members, and people who should be.”

While noting that 50 percent of Northwest consumers already use credit unions as their financial services partners, Stang asked MAXX attendees to recognize they have an opportunity to serve even more consumers.

“I can imagine a reality where Northwest credit unions reach 75 percent market share by 2025, if we approach it with an obsession like we’ve never seen before,” Stang said.

Stang called on MAXX attendees to return to their credit unions obsessed with the mission to grow membership, and to engage every board member, staff member, and consumer in raising awareness about the benefits of credit union membership.

“Local is our DNA,” Stang said. “Regardless of the size or location of credit unions, the sophistication is there, and we have the secret sauce.”

He emphasized that cultivating awareness of the credit union difference is truly an opportunity for the consumer, and a mission that will serve to advance communities throughout the region.

To help promote a united voice for credit union obsession, the NWCUA is making #CUobsessed t-shirts available. The shirts can be purchased from our partner, Kaye-Smith. Contact to place an order for your credit union.

Click here to view all resources, including presentation decks, from this year’s MAXX Convention.

Posted in MAXX Annual Convention.